Turnkey Sports Poll:
November 2011
December 2011
Current events, facilities, measurement and analytics in sports and golf
In your opinion, how will the overall TV ratings for the NBA’s 2011 Christmas games compare to those of the 2010 Christmas games? Will they be:
- Higher - 62%
- Flat - 18%
- Lower - 19%
- Not sure / No response - 1%
The Jacksonville Jaguars were recently sold for a reported $760 million. What did you think of this figure?
- Sounds about right - 45%
- Thought it would be lower - 39%
- Thought it would be higher - 7%
- Not sure / No response - 9%
As a fan, what would be your reaction if a casino were to be built within walking distance of your favorite team’s venue?
- I would support it - 39%
- I would have no feelings about it either way - 38%
- I would oppose it - 20%
- Not sure / No response - 3%
The NHL just announced it would reallocate its 30 teams into four new conferences, potentially starting as early as the 2012/13 season. In your opinion, what would be the effect of this change on fan interest in the league?
- Positive effect - 45%
- No effect - 39%
- Negative effect - 8%
- Not sure / No response - 8%
Thinking about North American sports venues, should properties be increasing, decreasing, or leaving unchanged the following areas in their venues?
|
Decrease |
Keep the same |
Increase |
Not sure |
Number of suites |
47% |
42% |
9% |
2% |
Number of club seats |
43% |
38% |
18% |
1% |
Number of party suites/areas |
6% |
30% |
63% |
1% |
Amount of corporate meeting space |
10% |
39% |
47% |
4% |
If you are renovating a sports facility and all of the following areas need updating, what percentage of your budget would you allocate to each? (The total should add up to 100%).
- Stadium technology - 27%
- Food & beverage experience - 20%
- Premium seating area(s) - 18%
- General seating areas - 18%
- Sponsor activations areas - 17%
How much of a priority is market research and/or customer insights within your organization?
- Top priority - 19%
- Very important - 50%
- Somewhat important - 20%
- Not very important - 6%
- Not at all important - 1%
- Not sure / No response - 4%
Which of the following best reflects your opinion on your organization’s budget for the following types of research?
|
We should spend more |
We spend the right amount |
We should spend less |
Not sure / N/A |
Fan/consumer research |
56% |
30% |
2% |
12% |
TV ratings research |
18% |
53% |
9% |
20% |
Media impressions research |
29% |
47% |
8% |
18% |
In what area of sports does research/analysis…?
|
Marketing |
Sponsorship |
Ticket Sales |
Player Operations |
Other |
Not sure / N/A |
…have the biggest impact |
28% |
32% |
26% |
8% |
1% |
5% |
…have the largest budget |
30% |
25% |
18% |
18% |
1% |
8% |
…need to be utilized more |
20% |
32% |
31% |
5% |
4% |
8% |
Which of the following golfers are you most interested in watching play on TV?
- Tiger Woods - 53%
- Rory McIlroy - 15%
- Phil Mickelson - 7%
- Dustin Johnson - 2%
- John Daly - 2%
- Sergio Garcia - 1%
- Steve Stricker - 1%
- Tom Watson - 1%
- Zach Johnson - 1%
- K.J. Choi - 0%
- Lee Westwood - 0%
- Ryo Ishikawa - 0%
- Jim Furyk - 0%
- N/A - Not interested in golf - 17%
Which of the following golfers would you be most interested in tuning in to watch in the final round of a golf tournament if he is leading after three rounds?
- Tiger Woods - 61%
- Rory McIlroy - 9%
- Phil Mickelson - 8%
- John Daly - 3%
- Tom Watson - 2%
- Dustin Johnson - 2%
- Sergio Garcia - 1%
- Steve Stricker - 1%
- Zach Johnson - 1%
- K.J. Choi - 1%
- Jim Furyk - 1%
- None of these - 1%
- Lee Westwood - 0%
- Ryo Ishikawa - 0%
- N/A - Not interested in golf - 12%
Will the Green Bay Packers…(Select all that apply)
- Reach the Super Bowl - 60%
- Finish the 2011 regular season undefeated - 48%
- Win the Super Bowl - 46%
- None of these - 7%
- Not sure / No response - 1%
If the team you are rooting for does not make the 2012 Super Bowl and you had the following options, would you rather…
- Go to the 2012 Super Bowl in Indianapolis - 54%
- Go to the 2012 Pro Bowl in Hawaii - 39%
- Not sure / No response - 7%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?
- 7 - Extremely optimistic - 13%
- 6 - Very optimistic - 26%
- 5 - Somewhat optimistic - 43%
- 4 - Neither optimistic nor pessimistic - 8%
- 3 - Somewhat pessimistic - 6%
- 2 - Very pessimistic - 2%
- 1 - Extremely pessimistic - 1%
- Not sure / No response - 1%
