Turnkey Sports Poll:
January 2012
January 2012
Current events, sports media, fantasy sports, and motorsports.
Which teams will play in Super Bowl XLVI?
AFC
NFC
AFC
- New England Patriots - 61%
- Baltimore Ravens - 30%
- Denver Broncos - 7%
- Houston Texans - 1%
- Not sure / No response - 1%
NFC
- Green Bay Packers - 48%
- New Orleans Saints - 24%
- New York Giants - 16%
- San Francisco 49ers - 13%
- Not sure / No response - 0%
If you were a brand manager, which of the following NFL quarterbacks would you want as the face of your brand?
- Aaron Rodgers - 30%
- Drew Brees - 28%
- Tom Brady - 17%
- Tim Tebow - 11%
- Peyton Manning - 8%
- Cam Newton - 3%
- Eli Manning - 3%
- Not sure / No response - 0%
What effect does the abundance of NCAA bowl games have on your perception of college football?
- Negative effect - 61%
- No effect - 32%
- Positive effect - 7%
- Not sure / No response - 0%
In your opinion, which of the following U.S. markets would be the best location for the 2013 NHL Winter Classic?
- Detroit, MI - 31%
- New York, NY - 21%
- Denver, CO - 20%
- Minneapolis, MN - 15%
- Washington, DC - 7%
- St. Louis, MO - 2%
- Not sure / No response - 3%
In the next 10 years, which of the following properties, if any, is most likely to sign a media deal in which the annual rights fees decrease from those in the preceding deal?
- NASCAR - 45%
- NHL - 11%
- NBA - 10%
- MLS - 6%
- MLB - 3%
- NFL - 1%
- N/A – all rights fees will rise - 22%
- Not sure / No response - 2%
Which of the following statements best matches your beliefs regarding networks, rights fees, and profitability?
- TV networks generally make a profit from carrying sports. - 42%
- TV networks generally don't make a profit from carrying sports but do so to promote other programming. - 29%
- TV networks generally don't make a profit from carrying sports but do so to stay relevant to consumers. - 14%
- TV networks generally don't make a profit from carrying sports but do so to prevent their competitors from landing the broadcast rights. - 8%
- Not sure / No response - 7%
Five years from now, which of the following families of networks, if any, do you expect to be viable challengers to ESPN/ABC as the worldwide leader in sports? (Please select all that apply)
- NBC - 62%
- Fox - 19%
- CBS - 5%
- None - 20%
- Not sure / No response - 3%
In which of the following leagues do you manage a fantasy team?
- NFL - 41%
- MLB - 14%
- NBA - 6%
- NASCAR - 6%
- NHL - 4%
- MLS - 1%
- None of the above - 53%
Which of the following do you like better?
- Participating in an NCAA March Madness bracket contest - 51%
- Playing NFL Fantasy Football - 27%
- N/A – I don't participate in either - 19%
- Not sure / No response - 3%
What are your expectations for the revenue generated by the fantasy sports industry over the next five (5) years? Will it:
- Grow substantially - 29%
- Grow slightly - 57%
- Stay flat - 9%
- Not sure / No response - 5%
Should sports websites offering fantasy sports (e.g.: Yahoo, ESPN, etc.) have to compensate players for using their likenesses?
- Yes - 32%
- No - 62%
- Not sure / No response - 6%
In your opinion, what are the current trajectories of big time motorsports in the United States?
|
Rising in popularity |
Holding its position |
On the decline |
Not sure / No response |
NASCAR |
9% |
46% |
42% |
3% |
IndyCar |
12% |
27% |
55% |
6% |
NHRA |
6% |
30% |
50% |
14% |
Who do you think will have a more successful year in NASCAR in terms of endorsement deals and racing performance?
|
Danica Patrick |
Travis Pastrana |
Not sure / No response |
Endorsement deals |
67% |
15% |
18% |
Racing performance |
37% |
36% |
27% |
What will be the biggest storyline in motorsports in 2012?
- Danica Patrick moving to NASCAR full-time - 35%
- Financial stability of teams - 17%
- Attendance - 10%
- The return of Formula One to the U.S. - 9%
- TV ratings - 9%
- Driver safety - 8%
- Not sure / No response - 12%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?
- 7 - Extremely optimistic - 10%
- 6 - Very optimistic - 32%
- 5 - Somewhat optimistic - 43%
- 4 - Neither optimistic nor pessimistic - 9%
- 3 - Somewhat pessimistic - 3%
- 2 - Very pessimistic - 2%
- 1 - Extremely pessimistic - 0%
- Not sure / No response - 1%
