|
|
ARE AVID MLB FANS LOYAL TO THEIR FAVORITE TEAM?
% agree completely or mostly
|
• A “real” fan is loyal to the same team forever,
even when they lose
|
87%
|
|
• I root for my favorite team(s) harder when they are playing their rival(s)
|
82%
|
|
• If my team plays a late game, I’ll stay up to watch it
|
78%
|
|
• I’m very loyal to my favorite team(s) -
I’d never think of rooting for another team
|
78%
|
|
• Before going to sleep at night I like to know
if my favorite team won or lost
|
77%
|
|
|
WHAT % OF AVID MLB FANS ARE ALSO AVID FANS OF OTHER SPORTS?
|
• NFL
|
81%
|
|
• College Football
|
55%
|
|
• NBA
|
48%
|
|
• College Basketball
|
44%
|
|
• Extreme Fighting
|
34%
|
|
• Boxing
|
33%
|
|
DO AVID MLB FANS BUY CASUAL CLOTHING AND
SPORTS APPAREL? (Purchased In Past 12 Months )
|
• Jeans
|
62%
|
|
• Underwear/undershirt
|
60%
|
|
• Casual slacks
|
50%
|
|
• Team sports apparel (hats, jerseys)
|
50%
|
|
• Dress shirt
|
47%
|
|
• Athletic/workout wear
|
46%
|
|
• Sport shirt
|
45%
|
|
|
|
|
IN WHAT MARKETS IS MLB MOST ADMIRED?*
|
|
MLB
|
NFL
|
|
• Boston
|
79%
|
74%
|
|
• Cleveland
|
77%
|
77%
|
|
• St. Louis
|
75%
|
62%
|
|
• NY Metro
|
69%
|
55%
|
|
• Chicago
|
69%
|
66%
|
|
|
|
ACCORDING TO SPORTS EXECUTIVES, WHICH SPORT WILL BE AFFECTED MOST BY THE ECONOMIC DOWNTURN? **
|
• NASCAR
|
30
|
|
• NBA
|
17%
|
|
• PGA
|
13%
|
|
• NHL
|
9%
|
|
• MLB
|
9%
|
|
|
|
|
|
|
