TURNKEY Sports Poll
Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.
2010 Turnkey Sports Poll Results July - Current events, college football, sports networks, youth sports and tennis. June - Current events, sponsorship, and action sports May - Current events, FIFA World Cup, and sports in 3D April - March Madness, sports advertisers, and motorsports March - Current events, sponsors and facilities, and horse racing February - Fantasy Sports, Ticket Sales, MLS and MLB January - Sponsorship, Super Bowl, NASCAR and Wireless Technology
2009 Turnkey Sports Poll Results December - Tiger Woods, Golf Sponsorship, Video Games, Winter Olympics, Facilities November - Major League Baseball, college sports and the Year in Review October - 2010 FIFA World Cup, TV broadcast rights, facility security and youth marketing September - NHL; boxing, MMA and professional wrestling; promotional giveaways; and the NBA August - NFL, community service, "going green", and sponsorship July - Facilities, Youth Sports, College Football and Professional Tennis June - "The elites", action sports, video games, and sports management programs. May - Social media, technology at sporting events, concessions, college athletics, and sports marketing April - Current events in sports, media upfront, ticketing, and motorsports March - MLB, "elite" sports, new stadiums, and current consumer trends February -Women's Sports, Social Media, Major League Soccer and the Economy January - Super Bowl, the PGA Tour, NASCAR and the 2008 Vancouver Olympics
2008 Turnkey Sports Poll Results December - college sports: media, sports facilities, the business of All Star Games November -college sports, 2008 in review and predictions for 2009. October - "going green," social networking, fantasy sports, technology, Presidential election. September - NHL, sports online, fan behavior, and the NBA August - NFL, college football, sports sponsorship, the economy, and facilities July - Beijing Olympics, Sports Agents, Tennis' U.S. Open June - ticketing, sports video games, promotions, and action sports May - Sports facilities, college athletics, the wireless industry, and sports hospitality April - MLB's search for new Baseball Network CEO, media sales, ticket sales March - Commissioners' appearing before Congress, golf, horse racing February - Web, sports media, MLS and MLB January - Roger Clemens; Daytona 500; March Madness and AFL
2007 Turnkey Sports Poll Results December - Consumer electronics; sponsors measuring ROI; facilities; Super Bowl November - College football, Joe Torre, MSG's varied lawsuits, sponsorship October - Team brands, fantasy sports and more September - NHL, AEG's global aspirations, the Leiweke brothers,and automotive sponsorships August - NBA gambling issue, college conferences, athlete behavior and sports sponsorships July - NFL Europe, NBA Draft, Lance Armstrong, the Beijing Olympics, U.S. Open Tennis June - Women, action sports, experiential marketing and All Star games May - College athletics, Bud Light's 25th Anniversary, ticketing trends, broadcast media April -Coke vs. Pepsi, the new facilities being built in New York/New Jersey and motorsports March -The Masters, Tiger, MLS, sponsorship and at-event entertainment February -David Beckham, sponsorship, the Super Bowl and MLB January -Online Businesses, college basketball, NASCAR
2006 Turnkey Sports Poll Results December -Sports in American culture, video games, marketing to Hispanic consumers November -College sports and the BCS; advertising and sponsorships October -Faith based marketing, naming rights September -Globalization, 9/11, NBA, NHL August -NFL sponsorship, athlete representation, Internet service providers July -Baseball records, player agents, youth sports, pro tennis June -NBA Finals, professional rodeo, revenue at sporting events May -PGA and LPGA, World Cup Soccer, popularity of college sports April -Barry Bonds, NFL commissioner March -World Baseball Classic, sponsorship, satellite radio February -Success in the sports industry, Super Bowl advertising, security at the Super Bowl January-NASCAR, Olympic Movement, future of “niche” sports
2005 Turnkey Sports Poll Results December -College football, popularity of Arena football, wireless devices November -New Orleans, successful sponsorship deals, college sports facilities October - Interest in new technologies, fantasy sports, professional sports in China September -NHL Popularity after holdout, popularity of boxing, Hurricane Katrina August -Start of 2005 football season, Winter Olympic sponsors, research July -Collective bargaining agreement, USTA popularity, technology in sports June -Sports work stoppage, Indy 500, marketability of Danica Patrick May -Financing sports facilities, sports property licensing, NCAA April -Steroid scandal, advertising and sponsorships March -Female athlete marketability, PGA Tour popularity, Tour De France February -MLB marketability, MLS popularity January -Television properties, NASCAR, sports executives
2004 Turnkey Sports Poll Results December - Pacers vs. Pistons fight, success of league networks, Super Bowl advertising November - Sponsorship revenue in college football, Super Bowl locations and marketability October - Television sports advertising, banks’ involvement in sport sponsorships September - Work stoppage in the NHL, NBA players in the Olympics, presidential election August - NFL growth in television, TiVo, marketing towards teens and children July - Olympics, niches sports, professional tennis June - New venues, structure of extreme sports, advertising on websites May - Success of athletic directors, impression of PGA Tour, sponsorships in cycling April - Growth of sports on television, sports franchises in Las Vegas, illegal sports betting March - Success of the 2004 Summer Olympics, sports agents affects on young athletes February - Relocation of Montreal Expos, sports facility development, baseball marketability January - Sports Betting, Pete Rose, growth of sports properties
2003 Turnkey Sports Poll Results November -“Playmakers”, Sports records and performance enhancement drugs September -Sports news, affirmative action, Washington Wizards and Michael Jordan May -Mark’s Cuban, NHL collective bargaining agreement, NASCAR March -NBA ownership, ticket prices in baseball, Annika Sorenstam January -Foreign players in American leagues, Pete Rose, Augusta National
2002 Turnkey Sports Poll Results November -Impact of Television Strategy and Labor Relations on NFL Success September -Extreme Sports, MLB CBA, World Series
