Turnkey News Room
The Latest News From Turneky Intel and SearchToday Turnkey Intelligence LLC announced major enhancements to the Prospector lead scoring system. These improvements make Prospector's proprietary star ratings even more accurate in predicting future ticket purchase behavior of each sales lead.
- Self-Learning Scoring Algorithms:
- Prospector’s scoring algorithms now continuously self-update in real-time. This major advancement enables Prospector to “self-learn,” automatically factoring in the most recent/relevant purchase trends and continuously refining a team’s scoring models. This new capability yields the most accurate scores possible, for all Prospector leads in a team’s database dynamically and constantly.
- Retention Models:
- Prospector’s enhanced modeling engine is now capable of automatically producing and continually refining custom retention scores for each current Season Ticket Holder, thereby flagging accounts that are at risk.
- New & More Data Inputs:
- Prospector now handles unlimited data sources, in fact any data source tied to a lead. Now, new data inputs like ticket usage, web behavior, email behavior, POS activity, merchandise purchases, etc. are able to be added into Prospector’s modeling system and produce precise star ratings. These new data sources are now added to existing inputs like ticket purchase history, Acxiom consumer profile data, InfoUSA corporate profile data and survey responses.
- New Web Tracking Module:
- Prospector has completed a successful beta test with AEG/Los Angeles Kings collecting new leads from the web and tracking the web behavior of sales leads. Turnkey is working with the NHL to roll out with other NHL clients with teams in other leagues to follow.
- Deeper Reporting & Analytics:
- As of today Turnkey has released a major software version update to Prospector’s reporting module. Additionally, Prospector’s integration with TicketMaster now includes 25 fields for every single ticket transaction, creating a much closer synchronization with Archtics and yielding better reporting and analytics.
“Our data shows a 5% close rate on calls when we use Prospector scored data. The control group nets 1%. Prospector gives us a 5-fold increase in close rates. It’s a no brainer. The day we qualified for the Stanley Cup we collected over 80,000 leads. Prospector tells us who to call first. Knowing that our window of opportunity is finite, I’m glad we’ve got Prospector,” said Mark DiMaurizio, Vice President of Technology Solutions for Comcast-Spectacor.
“Prospector is pioneering a new, smarter, more statistical approach to selling seats and hospitality – it’s Moneyball for ticket sales,” said Jim Van Stone, Vice President of Sales for the Washington Capitals.
“TicketMaster is pleased to be at the cutting edge with Turnkey and Prospector – these predictive modeling engines, combined with Archtics’ powerful functionality, make our clients smarter, faster and better,” said David Scarborough, Executive Vice President of TicketMaster.
“Every team is searching for season ticket holders – they’re the Holy Grail,” said Haynes Hendrickson, President of Turnkey Intelligence. “And everyone is reducing head count, so Prospector’s efficiency and lead prioritization is mission critical enabling teams to sell more with less,” said Hendrickson.
Prospector’s version release will also contain new and expanded customer support features for all Prospector users in the form of a new live chat capability with Prospector specialists. The release will also deliver new video tutorials on a wide range of topics right in Prospector.
After just 9 months, Prospector has 31 current and pending clients, including AEG Los Angeles (Los Angeles Kings & Los Angeles Galaxy), Anaheim Ducks, Atlanta Braves, Atlanta Spirit (Atlanta Hawks & Atlanta Thrashers), Carolina Hurricanes; Cleveland Indians, Columbus Blue Jackets, Dallas Stars, Detroit Lions, Detroit Red Wings, Florida Panthers, Kansas City Royals, Kroenke Sports (Colorado Avalanche & Denver Nuggets), Miami HEAT, Nashville Predators, New York Jets, New York Mets (pending), Oklahoma City Thunder, Philadelphia 76ers, Philadelphia Flyers, Sacramento River Cats, San Antonio Spurs (pending), St. Louis Blues, St. Louis Cardinals, Tampa Bay Lightning, Texas Rangers, Washington Capitals and Washington Wizards (pending). Since the launch in October 2009, Prospector has appended and scored 1.75 million sales leads, with 7% of those leads being given the highest rating by Prospector’s proprietary scoring engine, a 5-star lead.
Turnkey Intelligence is the sports and entertainment industry’s leader in consumer insights and analytics. Clients utilize Turnkey’s software and services to make better-informed business moves involving marketing, sponsorship and ticket sales. Turnkey Intelligence is also getting set to launch a new product called Activator, a fully hosted, online sponsorship management system. Turnkey Intelligence is a subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates Turnkey Search, the industry's leading executive search firm. For more information visit www.TurnkeySE.com
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