Turnkey

Activator Launches At The IMG Sports Marketing Symposium

New York, New York. On Wednesday, September 22nd at the IMG Sports Marketing Symposium at the Times Square Marriott Marquis, Turnkey Intelligence, LLC launched a revolutionary new product called Activator. The Symposium is produced by SportsBusiness Journal and SportsBusiness Daily.

Ten (10) inaugural Beta clients ("Patrons") will commence using Activator. Each Patron will be inviting a limited number of marketing partners to test the revolutionary new system. Each marketing partner ("Recipient") receives an invitation to participate in an Activator "Channel," a secure place to manage and measure each sponsorship. Both sides in a Channel receive unlimited seats/users for themselves and their agencies. This Fall approximately 130 companies will be using Activator.

PATRONS:	RECIPIENTS:
Chicago Bears (NFL)	40 Marketing Partners
Phoenix Suns (NBA)	10 Marketing Partners
Boston Red Sox (MLB)	10 Marketing Partners
Colorado Avalanche/Nuggets (NHL/NBA)	10 Marketing Partners
Seattle Seahawks & Sounders (NFL/MLS)	10 Marketing Partners
Chip Ganassi Racing Teams (NASCAR/IndyCar/Grand-Am)	10 Marketing Partners
NBA League Office	10 Marketing Partners
MillerCoors	10 Marketing Partners
Subway	10 Marketing Partners
AthletiCo	10 Marketing Partners

Activator is the first cloud-based enterprise system for managing and measuring one sponsorship or hundreds, from one location or many across the globe. It enables the parties on both sides of a marketing partnership (and their respective agencies) to align more closely, adjust tactics on the fly, amalgamate everything in one place, and animate the relationship using SlideRocket. Users access Activator from anywhere, anytime; and can receive RSS feeds and/or email alerts to their mobile devices. "Activator harnesses the power of the Internet to more fully optimize each sponsorship and each ongoing relationship," said Len Perna, President & CEO of Turnkey Sports & Entertainment.

"Activator has always been about optimizing return, responsiveness and retention," said Chris Hibbs, Senior Director of the NFL Chicago Bears. "In practice, it’s also generating new business for us because brands see it as evidence of our high level of commitment," said Hibbs.

"At MillerCoors we like the concept and want to test it," said Ryan Luckey, Director, Sports & Entertainment Marketing. "Each sponsorship involves many players, on both sides. Consolidating and chronicling all aspects of a sponsorship in one place, always accessible to our entire team, and our marketing partners, could potentially help us derive more return from our investments."

"We have a large, dedicated activation team at the Suns," said Rick Welts, President of the NBA Phoenix Suns. "Activator is a quantum leap forward in being able to update partners much more frequently, in near real-time, and in ways that are more evocative of the energy of our product," said Welts.

"At Subway, we’re lean, agile and opportunistic. Activator will give us real-time, remote access to a myriad of deal specifics so we can work even more quickly and efficiently," said Paul Bamundo, Director, Sports Marketing & Public Relations for the Subway Franchisee Advertising Fund Trust.

"Activator will provide the Seahawks / Sounders FC and our partners with real-time data to enhance the fan experience on a game by game basis… Activator is a game changer," said Bill Chapin, Director of Marketing and Partnership Development for the Seattle Seahawks & Sounders.

In February, Turnkey announced a series of agreements with industry leading data service providers: Arbitron, Nielsen, Repucom, Critical Media, TNS / ESPN Sports Poll, SlideRocket and RazorGator all signed on to stream data into the Activator platform, on a subscription basis to Activator Patrons.

Turnkey Intelligence is a wholly owned subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates Turnkey Search, the industry's leading executive search firm. Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (SURVEYOR) and sales automation (PROSPECTOR). Clients utilize Turnkey’s software and services to make better-informed business moves involving sponsorship, marketing and sales.

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