Turnkey News Room
The Latest News From Turneky Intel and SearchVia Activator, NASCAR will utilize a cloud-based approach to partnership management, enabling sponsors to track deliverables & programs in a secure online environment.
HADDONFIELD, New Jersey - Monday, January 30, 2012 - Turnkey Sports and Entertainment announced today that NASCAR's Partnership Marketing division has begun using Activator, an interactive platform developed by Turnkey Sports & Entertainment, to facilitate engagement between properties, sponsors, and agencies in the cloud.
"As one of the world's premier sports brands, NASCAR has always been at the cutting edge of sponsorship activation and service," said Len Perna, President & CEO of Turnkey Sports & Entertainment. "Moving forward, we're thrilled to have the opportunity to help NASCAR's entire partnership management team continue to provide top-tier service and innovations to their marketing partners."
With this platform, NASCAR will have the ability to coordinate and inform unlimited parties and individuals on the Activator platform. This centrality will enable simple, seamless communication, deliverable tracking, and content sharing between NASCAR and its sponsors, as well as related tracks and agencies.
"We're extremely focused on providing exceptional tools and services to our marketing partners," said Jim O'Connell, NASCAR's Chief Sales Officer "Utilizing Activator will enable us to engage with our partners literally 24/7, and give them the ability to use top-flight technology to collaborate on programs and view proof of delivery in real time."
NASCAR joins other top sports and entertainment brands including AEG, the Chicago Bears, Comcast-Spectacor/XFINITY Live!, Earnhardt Ganassi Racing, International Speedway Corporation (ISC), Major League Soccer (MLS), MetLife Stadium, Minor League Baseball (MiLB), the Phoenix Suns, the San Francisco 49ers, the Seattle Seahawks, Speedway Motorsports Inc. (SMI), and the United States Tennis Association (USTA) on the Activator platform.
About Turnkey Intelligence
Turnkey Intelligence is a wholly owned subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates Turnkey Search, the industry's leading executive search firm. Turnkey Intelligence is the sports and entertainment industry's leader in custom consumer research (SURVEYOR), sales automation (PROSPECTOR), and partnership activation (ACTIVATOR). Clients utilize Turnkey's software and services to make better-informed business moves involving sponsorship, marketing and sales. For more information, visit http://www.turnkeyse.com.
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