Turnkey

Minor League Baseball to Adopt Activator to Enhance Sponsor Relationships

The organization will begin utilizing Turnkey's state-of-the-art platform in January 2012 to collaborate with select sponsors, and track and report on deliverables in real time.

Haddonfield, New Jersey, November 16, 2011 - Minor League Baseball™ (MiLB) is the third professional sports league to adopt Activator, the cloud-based partnership management platform recently launched by Turnkey Sports & Entertainment.

Beginning in January 2012, MiLB will use Activator to manage and execute relationships with select partners through its national marketing program.

"Minor League Baseball has long been recognized for innovation, so we feel it is a natural fit to be one of the early adopters of the Activator program," said Tina Gust, Vice President of Business Development for Minor League Baseball. "We are looking forward to the enhanced communication, tracking and reporting we believe this platform will offer our partners and our staff."

Adopting Activator will enable MiLB to improve partner service, and enable league- and sponsor-side users to communicate and share content safely and securely, in real time, in a single, central location.

"We're extremely pleased that the team at Minor League Baseball sees value in the Activator platform," said Emily Huddell, Turnkey's Senior Vice President of Sales & Service. "Turnkey is confident that Activator will play a central role in helping the league and its teams grow their stable of marketing partner relationships, and we're thrilled to have been given the opportunity."

About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Fla., is the governing body for all professional baseball teams in the United States, Canada, Venezuela, and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. The Mexican League and Mexican Academy are also members of the organization, but are not affiliated with any MLB clubs. Total membership includes 20 leagues and 247 clubs. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at our ballparks. In 2011, the 174 clubs that charge admission attracted more than 41.2 million fans to their ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901.

For more information about Minor League Baseball, visit www.milb.com, facebook.com/minorleaguebaseball, or twitter.com/MinorLeagues.

About Turnkey Intelligence
Turnkey Intelligence is a wholly owned subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates Turnkey Search, the industry's leading executive search firm. Turnkey Intelligence is the sports and entertainment industry's leader in custom consumer research (SURVEYOR), sales automation (PROSPECTOR), and partnership activation (ACTIVATOR). Clients utilize Turnkey's software and services to make better-informed business moves involving sponsorship, marketing and sales.

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