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Opinions on the industry's Hottest topicsDaytona International Speedway (DIS) is the most recent professional sports venue to adopt Activator, the cloud-based partnership management platform, as well as the first speedway to actually go live with dedicated channels for Coca Cola and Anheuser-Busch. Click here to read the press release
As part of a concentrated effort to enhance engagement and deliver value to its sponsors, Commonwealth Games Canada (CGC) has adopted Activator, a cloud-based partnership management platform designed by Turnkey Sports & Entertainment. Click here to read the press release
Turnkey invited representatives for all 141 teams in MLB, MLS, the NBA, the NFL, and the NHL to participate in a study regarding data systems in the sports industry. To see what we found, click here.
XFINITY Live! will employ Activator as a central platform via which the district's many restaurants and venues can come together to share information; collaborate on campaigns; and post event summaries and feedback.
Via Activator, NASCAR will utilize a cloud-based approach to partnership management, enabling sponsors to track deliverables & programs in a secure online environment.
AEG's naming rights and sponsorship sales division signs onto the Activator platform to manage global partnerships starting with L.A. LIVE's Founding Partners and sponsors.
The Kansas City Chiefs announced today that Bill Chapin has been named the club's Senior Vice President of Business Operations. Chapin brings experience from all five major professional sports leagues to the Chiefs.
Vovici™, a Verint® Systems (NASDAQ: VRNT) company and leading provider of voice of the customer and enterprise feedback management (EFM) solutions, today announced that Turnkey Intelligence, a leader in the business of sports and entertainment, selected its EFM solution in September 2011, and is now in the process of deploying the software to power its Turnkey Surveyor suite of market research services.
U.S. Ski & Snowboard Association Chief Revenue & Marketing Officer Andrew Judelson is leaving for a job running the sales efforts of WWE.
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MetLife Stadium is the latest premier sports venue to turn to Activator, Turnkey's online solution for partnership management. Activator will help the stadium to collaborate with naming rights sponsor MetLife, in a secure, real-time digital environment.
For over a decade, Marc Benioff has had to listen to dismissals of the company he founded, Salesforce.com, as a marginal player in the business software industry. But recently Salesforce has won the sincerest form of flattery known in tech...
Speedway Motorsports Inc. has signed as a client of Turnkey Sports & Entertainment's sponsorship management system called Activator.
The company is the first motorsports operation to use the system. It joins a list of users that includes leagues like the NBA and MLS and teams like the Chicago Bears and Seattle Seahawks.
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"We take a great deal of pride in having long-term relationships with great brands and we think Activator is a great opportunity to improve these relationships through better communication," said Michael Burch, Vice President, National Sales & Marketing of Speedway Motorsports, Inc. (SMI).
SAP AG's $3.4 billion agreement to acquire SuccessFactors Inc. shows just how big a threat online products are becoming to the kings of conventional software, and points to the possibility of more such acquisitions.
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As the Official Insurance, Travel, and Roadside Assistance Partner of Michael Waltrip Racing (MWR), AAA Mid-Atlantic will collaborate with the MWR team to manage all aspects of their burgeoning relationship in real time within Activator's online partnership maximization environment.
Minor League Baseball will begin utilizing Turnkey's state-of-the-art platform in January 2012 to collaborate with select sponsors, and track and report on deliverables in real time.
World Wrestling Entertainment announced the hiring of Jane Geddes as Vice President of Talent Relations after an executive search conducted by Turnkey.
The Detroit Pistons and Palace Sports & Entertainment announced today that Dennis Mannion has been appointed President following an executive search conducted by Turnkey.
Former president of the American Express Company to set game plan for historic Super Bowl XLVIII
Turnkey Sports & Entertainment launches revolutionary new sponsorship management platform at the IMG Sports Marketing Symposium
Tony Ponturo, Rick Welts, Chris Hibbs and Turnkey President & CEO Len Perna discuss marketing partnerships.
Turnkey Sports & Entertainment announced the promotion of Haynes Hendrickson, Emily Huddell, David Stys, Michael Mayle, Kyle Mathiot and Nikolay Panchev.
Turnkey Intelligence LLC announced major enhancements to the Prospector lead scoring system. These improvements make Prospector's proprietary star ratings even more accurate in predicting future ticket purchase behavior of each sales lead.
Properties and brands generally believe in the merits of measurement regarding the impact of sponsorships. After all, a brand wants to ensure that its investment is boosting equity and sales. A property wants enhanced perceptions among fans and happy partners to ensure renewals.
The Predators announced the addition of CEO Jeff Cogen and President and Chief Operating Officer Sean Henry atfer an executive search conducted by Turnkey
