Turnkey

What It Is:

Prospector G-2 is the industry's first and only automated software system designed to score ticket sales leads. Utilizing sophisticated custom-built multivariate regression models, Prospector G-2 identifies the prospects most likely to purchase your organization's products. Then, the system pushes those hot leads directly to your sales team, enabling you to easily and efficiently prioritize your time, attention, and budget.

How It Works:

While Prospector G-2's back end technology is sophisticated, the system's philosophy is simple.

Prospector G-2 obtains hundreds of pieces of data about your current ticket buyers from data warehouses, ticketing companies, CRM, and other sources. Then, Prospector G-2 analyzes the data via regression modeling and identifies what attributes and behaviors indicate a propensity to purchase a specific ticket product. Next, Prospector G-2 runs potential leads through the same model, which automatically produces a score indicating how much each lead "looks like" your current buyers. This entire process occurs nightly.

Utilizing the above process, Prospector G-2 also has the capability to produce retention scores. These scores continually identify which plan holders are "at risk", allowing sales teams to take preventative measures throughout the course of the season to avoid eventual non-renewals.

Prospector G-2 is fully integrated with all of the sports and entertainment industry's major ticket companies and CRM platforms. By virtue of these two-way data feeds, Prospector G-2 can automatically push scored leads directly into the systems you already have in place. All data produced or compiled by Prospector G-2 will be seamlessly integrated into your existing sales environment.

Additional Information:

Integration:

Prospector G-2 can easily integrate with Ticketmaster, Tickets.com, Veritix, MS-CRM, Archtics, and SalesForce.com. (more)

Scoring Models/Lead Scoring:

Prospector G-2 utilizes scoring models to rate potential buyers' likelihood to purchase a specific ticket product. The models, which are built by Turnkey, are completely customized for each client.(more)

Web Tracking:

Prospector G-2 has the capability to collect web history data by tagging an assortment of "key" web pages on your team's site.(more)

Sales Rep Assignment:

Assigning a prospect to the wrong sales rep can kill a sale; as such, Prospector G-2 offers several different assignment capabilities/options.(more)

Graphic Reporting:

Within Prospector G-2, administrators/sales managers have the ability to generate reports with just a few clicks of the mouse. Prospector G-2 provides templates for the following reports.(more)