As a cloud based application, Activator is the first web-based system designed specifically for managing marketing partnerships. Accessible 24/7 from any web-connected PC or mobile device, Activator enables marketing partners (and their agencies) to work more efficiently and collaboratively whenever, wherever and however they want. Activator optimizes productivity and communication among all the parties in a sponsorship, thereby increasing efficiency and maximizing ROI.

• Share and archive audio, video and other files easily and securely
• Collaborate seamlessly with your partners, as well as their agencies and vendors
• Work with your own agencies and vendors, outside the view of your partners
• Track sponsorship deliverables from anywhere, anytime, manually or using automation
• Recap your marketing partners in the cloud, in real time
• Manage your entire portfolio of marketing partnerships easily and efficiently

Activator supports two types of users: "Patrons" and "Recipients".

A Patron is an organization that pays to use Activator to manage one or more marketing partnerships. A Patron can be a property, agency, or brand.

A Recipient is the "other side" of the partnership, and can also be a property, agency or brand. When invited by a Patron to join Activator, a Recipient receives free access to the platform to manage their relationship with that specific Patron. The Recipient receives that base-level access at no charge; however, if they require additional storage or services, the Recipient is responsible for those costs - NOT the Patron.

• Presentation: What is Activator? (Run time 2:45)

• Video: What is Cloud Computing? Presented by Salesforce.com (Run time 3:20)

"A bird in the hand . . . "
Every property knows that retaining marketing partners is crucial, and vastly preferred to cycling through relationships year after year. Activator is the ultimate retention tool, improving the entire service and activation process throughout the duration of a partnership, and serving as an ongoing recap tool to keep your partners continually updated and engaged.

• Support, share and showcase rich media and other content
• Manage and chronicle multiple conversations more efficiently
• Access back-end analytics to see who viewed your recap and for how long
• Provide dynamic recapping tools to your partners for their own use
• Keep a centralized record of your most important relationships
• Put everything in one location, accessible by all key players
• Eliminate surprises

In addition to offering robust internal functionality, Activator's API allows you to easily integrate the platform with your internal CRM system, enabling you to automatically push up-to-date deliverable details from CRM into Activator. Activator's API is also available to any vendor wishing to integrate into Activator (i.e., measurement and data companies such as Nielsen, Arbitron, Repucom; video clipping services; ticket inventory management platforms; etc.).

• Presentation: What is Activator? (Run time 2:45)

• Video: What is Cloud Computing? Presented by Salesforce.com (Run time 3:20)

Brands and agencies investing in marketing partnerships understand the challenge of managing these investments stemming from the many details requiring tracking and the multitude of stakeholders involved in each deal. Even "simple" deals require managers to include and inform multiple participants, at multiple locations, across multiple marketing divisions, branch offices and agencies, all whom are constantly on the move. As a cloud-based platform, Activator is accessible 24/7 from any web-connected PC or mobile device, keeping all parties synchronized and connected.

Multiple platforms cause confusion, frustration, and require duplicate work. No brand or agency with multiple marketing partnerships should have to log into a separate, stand-alone, proprietary portal to manage single properties individually - such a process is inefficient and, ultimately, unworkable. Activator accommodates all brands, agencies and properties on a single, intuitive common platform. All participants enjoy the same standards of functionality, privacy and security, and abide by the same rules of engagement. This decreases redundancy, and dramatically lessens the user's learning curve.

In Activator, each marketing partnership is housed in its own channel. Your property (and/or agency) is responsible for keeping your channels up to date by posting progress reports and proof of performance to the channel "Wall" and/or to specific deliverables. Posts can include any type of content: audio, video, images, data, documents, etc., and serve as a real-time recap for you and your group. On your side of the channel, you and your extended business team (e.g., your experiential agency, communications firm, field marketers, co-op partners, vendors, etc.) receive your own secure, private workspace that lives outside the view of your channel partner. Your private workspace can be used for internal planning, communicating, scheduling, file sharing, reviewing, evaluating, and recapping, to inform and align everyone on your side of any partnership.

• Presentation: What is Activator? (Run time 2:45)

• Video: What is Cloud Computing? Presented by Salesforce.com (Run time 3:20)

Activator is your ongoing recapping environment to keep your marketing partners continually posted on developments, deliverables and results as they occur.

SlideRocket is your summary recapping tool, accessible at the end of a day, event, season or year. SlideRocket is directly integrated with Activator, enabling users to easily build incredible, video-rich presentations. The same digitized content you bring into Activator is easily accessible within SlideRocket, and can be injected into beautiful, compelling multi-media recaps with the click of a button. SlideRocket delivers key benefits over PowerPoint and other recapping methods:

• Build recaps with unlimited audio, HD video, digital media
• Share recaps easily, internally and with your marketing partners
• Turn recaps from one-way "lectures" into two-way conversations
• Know who has viewed your recap, when and for how long
• When your partners use SlideRocket they can create/share their own recaps

Activator is much more secure than email or ordinary FTP sites, utilizing an email address and user password to authenticate each user. Numerous checks are rigorously performed at both the application level and the database level, matrixed across: the account layer, the channel layer, and the user layer. These extremely stringent controls are core to Activator's system architecture, making Activator not only safe, but unique. Turnkey has obtained independent certification from TrustE and fully complies with all applicable sections of the PCI DSS. Secure HTTPS access to Activator is controlled via 128-bit security certificate, services provided by Comodo.

• Optimized to run on multiple browsers, inc. Internet Explorer, Firefox, Chrome, & Safari
• Automatically and regularly updated by Turnkey requiring no software updates IT resources
• Access to user and account specific data is verified at both the application and database levels
• Universal terms ensure all users follow the same code of conduct
• Custom "permissions" control individual user functionality and access
• "Sharing" requires explicit authorization; "read-only" control prevents content distribution
• All data resides on neutral Turnkey servers; individual accounts retain content ownership
• All data is backed up and tracked via live monitoring, CCTV, and biometric access control systems; off-site data recovery environment is fully maintained
• Network security testing is performed monthly and application security testing weekly

• PDF: Activator Architecture, Security and Data Safeguards

• Presentation: What is Activator? (Run time 2:45)

• Video: What is Cloud Computing? Presented by Salesforce.com (Run time 3:20)

All Activator licenses are month-to-month, with the right to cancel any time. All Activator accounts include unlimited users/seats, and pricing based solely on the number of channels opened. Any channel can be opened or closed any time.

Quick Start Consulting Package (Optional)
In a client's first 30 days, Turnkey team members dedicate 12 focused hours, as needed by the client, to work closely with the client (and/or their Recipients) to clarify needs and objectives, advise setup processes, and guide establishment of accounts, users, permissions, folders, etc.

Upgrades & Services

• 10-GB Storage Upgrade - $20 per month
• Additional SlideRocket Seat - $24 per month
• Telephone Support - $150 per half hour segment (minimum)

*Each channel actually includes 10GB for Patron's account, 10GB for Recipient's account, plus daily backups and DR environment.

• Presentation: What is Activator? (Run time 2:45)

• Video: What is Cloud Computing? Presented by Salesforce.com (Run time 3:20)

• Terms of Use

Live Webinars

Turnkey Intelligence offers weekly live webinars to help you and/or your marketing partners understand Activator, how it works and what plan is best for your organization. Below is a brief description of each webinar, along with the day and time it occurs. Please register below for each webinar you desire to attend.

Activator Concept & Basics

Mondays at 2:00 p.m. Eastern

Please join us for a live presentation covering how Activator can help your organization better manage and measure your marketing partner relationships. We'll provide an overview of what Activator is, how it works, what channels are, the differences between Patrons and Recipients, and a summary of Activator's rate card. Approximately 20 minutes with 10 minutes of Q & A.

Activator Accounts, Users & Channels

Mondays at 3:00 p.m. Eastern

Please join us for a live presentation covering the basics getting started in Activator. We'll provide an overview of accounts, users and channels. Approximately 30 minutes with 10 minutes of Q & A.

Activator Q & A

Mondays at 4:00 p.m. Eastern

Please join us for a general Q & A session. This session is for current clients and will focus on user issues and recent enhancements. If you have a question about Activator, or an idea for a potential enhancement, this forum offers you the perfect opportunity to brainstorm and collect feedback from both Turnkey staff and other Activator users. Approximately 30 minutes

Webinar Registration

Presentations & Videos

Below are links to online presentations that you can view at your convenience, as often as you like, and/or forward to anyone who may be interested in learning about Activator.

• Presentation: What is Activator? (Run time 2:45)

• Video: What is Cloud Computing? Presented by Salesforce.com (Run time 3:20)