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We began with a simple approach – capturing information digitally at events and then serving it up instantly to clients in an incredibly user-friendly format. From this simple concept, we have built a comprehensive line-up of at-event and online digital data capture tools across unique Turnkey Intelligence platforms: Prospector & Surveyor.
Lead Generation and Sales Force Automation
Turnkey Prospector is unique and groundbreaking. The Prospector is a suite of Prospect Relationship Management (PRM) tools. It generates consistently fresh leads from prospects in attendance, watching on television, listening on radio, hitting the website, and playing fantasy sports: truly the best prospects to buy a ticket. Turnkey Prospector feeds and supports all CRM and ticketing systems, working side-by-side, seamlessly and inexpensively.
Integration
No other product has automated integration between your ticketing provider, your CRM solution and the leading consumer and business data warehouses. Prospector G2 communicates nightly with all of these primary data sources to produce scores and to ensure data consistency within your organization. The process works automatically overnight! |
Lead Scoring
Prospector G-2 produces a score for any prospect that comes across your organization’s sales department. Turnkey develops a custom scoring model based on thorough analysis of your current customers. The proprietary regression models are built using over one hundred consumer and business data sources as well as past ticket purchase history. Every lead will be given a Star Rating…5-Star is the best lead; 1-Star is the worst lead. |
Graphic Reporting
Prospector reports are PDF documents generated by Prospector to summarize leads, sales, and profiles of prospects within your campaigns or lists. |
Smart Match
Assigning a prospect to the wrong sales rep can kill a sale. Smart Match is the Prospector's proprietary method for making certain that each prospect is assigned to the sales rep with the best chance of closing. Match sales reps to prospects by location, keyword, language and interests. |
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Contact Haynes Hendrickson for more information.
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Electronic Data Capture & Reporting
As mass marketing is being replaced by one-to-one relationship marketing, the ability to collect, record and then deliver on the specific preferences of an individual or a group is becoming fundamental. The Turnkey Intelligence tools are built to deliver these innovative, real-time audience discovery concepts.
Attractions, events, media, sports teams, leagues and venues use Surveyor to identify:
- Custom-crafted fan data to enhance sponsor pitches
- Fan awareness, affinity and loyalty to sponsors and properties
- Fan consumption of sponsor products and services
- Guest experience ratings and customer satisfaction
- Intent to renew for season and premium customers
Reporting:
- Customized: Expert market research professionals draw on 15+ years of live audience research experience to customize every individual project.
- Instant: Data collection and reporting is performed in real time.
- Accessible: Web-based data storage allows clients to access all data 24/7 via a personalized reporting site.
- Organized: Data can be sorted and filtered to be viewed and analyzed on a base or complex level based on user preferences.
- Exportable: All reports can be exported to Excel, PDF, and Printer-Friendly formats.
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