We began with a simple approach – capturing information digitally at events and then serving it up instantly to clients in an incredibly user-friendly format. From this simple concept, we have built a comprehensive line-up of at-event and online digital data capture tools across unique Turnkey Intelligence platforms: Surveyor & Prospector.

As mass marketing is being replaced by one-to-one relationship marketing, the ability to collect, record and then deliver on the specific preferences of an individual or a group is becoming fundamental. The Turnkey Intelligence tools are built to deliver these innovative, real-time audience discovery concepts.

Electronic Data Capture & Reporting

Attractions, events, media, sports teams, leagues and venues use Surveyor to identify:

• Custom-crafted fan data to enhance sponsor pitches
• Fan awareness, affinity and loyalty to sponsors and properties
• Fan consumption of sponsor products and services
• Guest experience ratings and customer satisfaction
• Intent to renew for season and premium customers

Reporting:

• Customized: Expert market research professionals draw on 15+ years of live audience research experience to customize every individual project.
• Instant: Data collection and reporting is performed in real time.
• Accessible: Web-based data storage allows clients to access all data 24/7 via a personalized reporting site.
• Organized: Data can be sorted and filtered to be viewed and analyzed on a base or complex level based on user preferences.
• Exportable: All reports can be exported to Excel, PDF, and Printer-Friendly formats.

Lead Generation and Sales Force Automation
Turnkey Prospector is unique and groundbreaking. The Prospector is a suite of Prospect Relationship Management (PRM) tools. It generates consistently fresh leads from prospects in attendance, watching on television, listening on radio, hitting the website, and playing fantasy sports: truly the best prospects to buy a ticket. Turnkey Prospector feeds and supports all CRM and ticketing systems, working side-by-side, seamlessly and inexpensively.

Prospector Process

• Step 1 - Turnkey creates a qualifying instrument measuring prospect avidity and ticket buying behavior.
• Step 2 - Sales manager easily filters and sorts prospect list down to the hottest leads
• Step 3 - Sales manager customizes a Sell Screen which provides talking points for each fresh lead, empowering a custom-tailored, well prepared one-on-one sales opportunity
• Step 4 - Sales manager electronically allocates and distributes prospects to sales team
• Step 5 - Sales team receives electronic prospecting list organized in a Master Status Screen allowing them to view the lead's name email, current status in the sales process, and the Sell Screen

Reporting

• Customized: Expert market research professionals draw on 15+ years of live audience research experience to customize every individual project.
• Instant: Data collection and reporting is performed in real time.
• Accessible: Web-based data storage allows clients to access all data 24/7 via a personalized reporting site.
• Organized: Data can be sorted and filtered to be viewed and analyzed on a base or complex level based on user preferences.
• Exportable: All reports can be exported to CRM systems as well as Excel, PDF, and Printer-Friendly formats.