September 2009
NHL; boxing, MMA and professional wrestling; promotional giveaways; and the NBA
What percentage of venues in the 4 major leagues (MLB, NBA, NFL, NHL) will be using digital ticketing in the next 5 years?
No response/Not sure - 4.48%
Which of the following NHL "Sunbelt" teams . . .?
|
|
Atlanta Thrashers
|
Carolina Hurricanes
|
Dallas Stars
|
Florida Panthers
|
Nashville Predators
|
Phoenix Coyotes
|
Tampa Bay Lightning
|
No response/Not sure
|
|
. . . has the best chance at long-term success?
|
5.94%
|
13.99%
|
62.24%
|
1.05%
|
1.40%
|
0.35%
|
4.90%
|
10.14%
|
|
. . . is most likely to relocate?
|
6.64%
|
1.75%
|
0.00%
|
5.59%
|
7.34%
|
61.54%
|
3.85%
|
13.29%
|
Who will own the Coyotes this season?
No response/Not sure - 17.83%
Will the NHL exceed last year's levels of . . .
|
|
Yes
|
No
|
No response/ Not sure
|
|
. . . ticket sales?
|
25.52%
|
72.73%
|
1.75%
|
|
. . . sponsorship sales?
|
13.29%
|
83.92%
|
2.80%
|
Which of these sports would you prefer to . . .
|
|
Boxing
|
Mixed martial arts
|
Professional wrestling
|
None of the above
|
No response/Not sure
|
|
. . . watch on TV?
|
30.07%
|
17.83%
|
3.50%
|
47.20%
|
1.40%
|
|
. . . watch in person?
|
34.97%
|
14.34%
|
5.59%
|
41.96%
|
3.15%
|
Do you feel that mixed martial arts:
- Has reached its maximum popularity, and will soon see its popularity decline - 44.41%
- Has yet to reach its maximum popularity - 33.22%
- Has reached its maximum popularity and will enjoy a long run of success - 12.24%
No response/Not sure - 10.14%
As a fan, what premium/giveaway would you most want to receive when entering the gate at a sporting event? (Select up to 3)
- Respondent Percentage shown
- T-shirt/jersey - 44.91%
- Bobblehead - 32.28%
- Cap - 30.88%
- None of the above - I don't need more junk - 18.25%
- Stadium cushion - 6.67%
- Bottle/can jacket (koozie) - 5.26%
- Calendar - 5.26%
- Flag - 1.40%
- Poster - 1.40%
- Other - 2.46%
No response/Not sure - 0.35%
What type of promotional giveaway is most likely to give a team a boost in revenue?
- A promotional item giveaway tied to a ticket package (i.e., buy a family pack and 4 free hats) - 64.91%
- A promotional item given to a percentage of game attendees at the gate - 18.95%
- Neither - 12.98%
No response/Not sure - 3.16%
Which NBA team has the most potential to grow their brand within their market?
- Oklahoma City Thunder - 14.74%
- New York Knicks - 10.53%
- Cleveland Cavaliers - 7.72%
- Los Angeles Clippers - 7.37%
- New Jersey Nets - 5.26%
- Orlando Magic - 4.91%
- Atlanta Hawks - 4.56%
- Charlotte Bobcats - 4.56%
- Golden State Warriors - 3.16%
- Denver Nuggets - 2.81%
- Los Angeles Lakers - 2.81%
- New Orleans Hornets - 2.46%
- Memphis Grizzlies - 2.11%
- Philadelphia 76ers - 2.11%
- Portland Trail Blazers - 2.11%
- Toronto Raptors - 2.11%
- Indiana Pacers - 1.75%
- Washington Wizards - 1.75%
- Dallas Mavericks - 1.40%
- Boston Celtics - 1.05%
- Minnesota Timberwolves - 1.05%
- Phoenix Suns - 1.05%
- San Antonio Spurs - 1.05%
- Chicago Bulls - 0.70%
- Houston Rockets - 0.70%
- Detroit Pistons - 0.35%
- Milwaukee Bucks - 0.35%
- Sacramento Kings - 0.35%
- Utah Jazz - 0.35%
- Miami Heat - 0.00%
No response/Not sure - 8.77%
The Nets are running a promotion this year that gives fans reversible jerseys that sport a Nets player on one side and an opposing team’s player on the other. From a marketing standpoint, is this wise?
- No, not really - 32.98%
- Yes, somewhat - 23.51%
- No, not at all - 22.81%
- Yes, definitely - 14.74%
No response/Not sure - 5.96%
Will the NBA exceed last year's levels of . . .
|
|
Yes
|
No
|
No response/ Not sure
|
|
. . . ticket sales?
|
17.54%
|
81.05%
|
1.40%
|
|
. . . sponsorship sales?
|
13.33%
|
83.86%
|
2.81%
|
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months?
|
|
Sept. 09
|
August 09
|
July 09
|
|
Sept. 08
|
|
Optimistic (5, 6, or 7)
|
72.98%
|
72.70%
|
72.83%
|
|
74.77%
|
|
Neutral (4)
|
11.93%
|
13.31%
|
10.14%
|
|
8.88%
|
|
Pessimistic (1, 2, or 3)
|
14.73%
|
13.65%
|
16.30%
|
|
15.88%
|
|
No response/Not sure
|
0.35%
|
0.34%
|
0.72%
|
|
0.47%
|
