TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

September 2007
NHL, AEG's global aspirations, the Leiweke brothers, automotive sponsorships and the NBA

The NHL is going to play two regular season games in London England this upcoming season. What do you think of this strategy?

  • Good move – 55.47%
  • Bad move – 32.08%

No response/Not sure – 12.45%

Is it important for the NHL to get back on ESPN?

  • 7- Extremely Important – 55.47%
  • 6- 25.66%
  • 5- 12.45%
  • 4- 2.26%
  • 3- 0.75%
  • 2 – 0.38%
  • Not important at all – 2.26%

No response/Not sure – 0.75%

Should the NHL to expand into new markets?

  • No – 77.74%
  • Yes – 16.60%

No response/Not sure – 5.66%

AEG wants to attract a NBA or NHL team to Kansas City’s new arena, the Sprint Center.   Can Kansas City support three major league teams?

  • No – 55.85%
  • Yes – 32.83%

No response/Not sure – 11.32%

AEG is aggressively pursuing the development of new sports/mixed use venues internationally with new facilities planned in London (O2), Berlin, Asia.   What is your opinion of this strategy?

  • Solid strategy well ahead of the curve – 57.74%
  • Questionable strategy, too far flung to leverage synergy – 18.49%
  • Visionary – 10.57%
  • Bad move, house of cards – 4.91%

No response/Not sure – 8.30%

Tim Leiweke has built an aggressive global sales, marketing and facilities company at AEG.  His brother, Tod Leiweke, is Paul Allen’s top sports guy running the Seattle Seahawks and Portland Trailblazers. 

Which brother has the better job?

  • Tim – 49.04%
  • Tod – 32.95%

No response/Not sure – 18.01%

Which brother is the better executive?

  • Tim – 30.27%
  • Tod – 20.69%

No response/Not sure – 49.04%

Thinking about cars and trucks, what do you think will happen to automotive category sponsorship spending in the next three years?

  • Increase Moderately – 37.16%
  • Same level of spending – 29.89%
  • Decrease Moderately – 24.52%
  • Increase Significantly – 3.45%
  • Decrease Significantly – 1.53%

No response/Not sure – 3.45%

Please select the automaker you think will be the most active in sports sponsorship within the next three years:

  • Toyota – 51.34%
  • General Motors – 20.31%
  • Ford – 9.20%
  • Chrysler – 4.21%
  • Honda – 3.07%
  • Hyundai – 2.68%
  • Other – 1.53%
  • Nissan – 0.77%
  • Mazda – 0.38%

No response/Not sure – 6.51%

Which sport is suffering most from issues surrounding athlete behavior?

  • NFL – 45.59%
  • NBA – 36.02%
  • MLB – 14.94%
  • NASCAR – 0.38%
  • NHL – 0.38%
  • MLS – 0.38%

No response/Not sure – 2.30%

When thinking about teams in major markets compared with teams in smaller markets, which sport has the biggest revenue disparities?

  • MLB – 70.88%
  • NHL – 11.11%
  • NBA – 7.28%
  • NFL – 6.51%
  • MLS – 2.30%

No response/Not sure – 1.92%

Some small market NBA teams have complained about the revenue sharing structure in the NBA.   Do you think the NBA will make material changes to the revenue sharing structure in the next 12 months?

  • Somewhat Unlikely – 40.61%
  • Somewhat Likely – 30.27%
  • Extremely Unlikely – 14.56%
  • Extremely Likely – 1.15%

No response/Not sure – 13.41%

Please grade Commissioner David Stern’s handling of the Donaghy gambling scandal this summer?

  • B – 44.83%
  • C – 28.74%
  • A – 16.48%
  • D – 5.75%
  • F – 1.53%

No response/Not sure – 2.68%

In your opinion, is a situation like the Donaghy gambling scandal preventable?

  • No – 68.85%
  • Yes – 25.77%

No response/Not sure – 5.38%

Do you think marathons/running has any more significance in the sports business landscape today than it did five years ago?

  • No – 74.62%
  • Yes – 22.69%

No response/Not sure – 2.69%

Who is the biggest sponsor in marathon running?

  • ING – 23.85%
  • Nike – 15.00%
  • Adidas/Reebok – 10.00%
  • American Express – 3.08%
  • AIG – 2.69%
  • Dasani – 1.54%
  • Aquafina – 1.15%
  • Citigroup – 0.77%
  • Visa – 0.77%
  • BMW – 0.38%
  • Other – 0.38%
  • Dannon – 0.00%
  • MasterCard – 0.00%
  • Mercedes – 0.00%

No response/Not sure – 40.38%

It’s back to school time.  Which school did you enjoy the most?

  • College – 61.54%
  • High School – 24.23%
  • Grade School – 6.92%
  • Middle School – 3.08%
  • Professional School – 2.69%
  • None of the above – 0.77%

No response/Not sure – 0.77%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 13.08%
  • 6- Very Optimistic – 40.00%
  • 5- Somewhat Optimistic – 33.46%
  • 4- Neither Optimistic nor Pessimistic – 6.54%
  • 3- Somewhat Pessimistic  - 5.00%
  • 2- Very Pessimistic  - 1.15%
  • Extremely Pessimistic – 0.00%

No response/Not sure – 0.77%
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