TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

September 2004
Work stoppage in the NHL, NBA players in the Olympics, presidential election

The NHL Collective Bargaining Agreement expires on September 15, 2004. Do you think there will be an NHL work stoppage?  

  • Yes, it will last 4-6 months - 29.71%
  • Yes, it will last 1-3 months - 24.57%
  • Yes, it will last 7-12 months - 21.71%
  • Yes, it will last more than 12 months - 8.57%
  • No, a work stoppage will be averted - 6.86%
  • Yes, it will last less than 1 month - 2.29%

No Response - 6.29%

If there is a work stoppage in the NHL starting September 15th, which side do you feel is better prepared to sit things out?  

  • Owners - 70.29%
  • Both Equally Prepared - 16.00%
  • Players - 8.57%

No Response - 5.14%

NHL Commissioner Gary Bettman has said that "cost certainty" is a must. NHLPA Executive Director Bob Goodenow has said the NHLPA will "never" agree to a salary cap. If a new CBA is reached in the NHL, do you think it will be closer to Bettman's position or Goodenow's?  

  • Bettman - cost certainty attained - 72.57%
  • Both can achieve their stated positions - 12.00%
  • Goodenow - no salary cap - 8.57%

No Response - 6.86%

In your opinion, which proposed facility project in and around New York City has the best chance of getting completed first?   

  • Nets' new arena - 20.11%
  • MSG total renovation - 18.39%
  • Yankees' new stadium - 16.67%
  • Jets' new stadium - 16.67%
  • Devils' new arena - 13.79%
  • NASCAR race track - 5.17%
  • MetroStars' new stadium - 2.30%
  • Mets' new stadium - 1.72%

No Response - 5.17%

What is the most difficult challenge facing major league sports franchises in the New York/New Jersey marketplace?              

  • Facility construction/renovation - 78.16%
  • Broadcast rights and distribution - 8.05%
  • Ticket sales - 5.17%
  • Premium seating sales and service - 1.72%
  • Corporate sponsorship sales - 1.15%

No Response - 5.75%

Are promotional giveaway items a stronger or weaker stimulus for driving ticket sales compared with 5 years ago?  

  • Somewhat weaker - 38.15%
  • About the same - 31.79%
  • Somewhat stronger - 16.76%
  • Much weaker - 10.40%
  • Much stronger  - 0.58%

No Response - 2.31%

Compared with 5 years ago, are promotional giveaway items being used more or less frequently across sports?  

  • More frequently - 40.46%
  • About the same - 38.15%
  • Less frequently - 17.92%

No Response - 3.47%

What effect will the performance of the USA men's basketball team at the Athens Olympics have on the popularity of the NBA?  

  • No impact - 68.79%
  • Negative impact - 28.90%
  • Positive impact - 1.16%

No Response - 1.16%

Should the NBA reconsider sending NBA players to the Olympics?  

  • No - 59.54%
  • Yes - 38.73%

No Response - 1.73%

Do you align yourself with a political party?

  • Republican - 39.88%
  • No party - 27.75%
  • Democrat - 23.70%
  • Other party - 0.00%

No Response - 8.67%

If the election were held today, who would you vote for?

  • George Bush - 53.18%
  • John Kerry - 33.53%
  • Other - 2.89%

No Response - 10.40%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your business?  

  • Extremely Optimistic - 7.51%
  • Very Optimistic - 32.95%
  • Somewhat Optimistic - 42.20%
  • Neither Optimistic Nor Pessimistic - 6.36%
  • Somewhat Pessimistic  - 8.09%
  • Very Pessimistic - 1.16%
  • Extremely Pessimistic   - 0.58%

No Response - 1.16%
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