September 2003
Sports news, affirmative action, Washington Wizards and Michael Jordan
Overall, does modern-day media coverage have a positive or negative impact on the sports business?
- Very Positive Impact - 30.07%
- Somewhat Positive Impact - 26.57%
- Extremely Positive Impact - 7.69%
- Somewhat Negative Impact - 24.48%
- Very Negative Impact - 8.39%
- No Impact - 2.10%
- Extremely Negative Impact - 0.70%
Does sports-talk radio have a positive or negative impact on the sports business?
- Somewhat Positive Impact - 36.23%
- Somewhat Negative Impact - 32.61%
- Very Positive Impact - 13.77%
- Very Negative Impact - 7.97%
- Extremely Positive Impact - 3.62%
- No Impact - 2.90%
- Extremely Negative Impact - 2.90%
Does the Internet have a positive or negative impact on the sports business?
- Very Positive Impact - 35.77%
- Somewhat Positive Impact - 35.04%
- Extremely Positive Impact - 16.06%
- No Impact - 5.11%
- Somewhat Negative Impact - 3.65%
- Very Negative Impact - 3.65%
- Extremely Negative Impact - 0.73%
Which of the following mediums do FANS go to FIRST for sports news?
- Cable TV sports networks - 48.20%
- Daily newspapers - 25.90%
- Web sites produced by media outlets - 15.11%
- Broadcast TV networks - 5.76%
- Web sites produced by teams, leagues or other properties - 2.88%
- Sports-talk radio - 2.16%
Which of the following mediums do YOU go to FIRST for sports news?
- Daily newspapers - 40.00%
- Web sites produced by media outlets - 25.71%
- Cable TV sports networks - 26.43%
- Web sites produced by teams, leagues or other properties - 3.57%
- Sports-talk radio - 2.86%
- Industry publications or newsletters - 1.43%
- Broadcast TV networks - 0.00%
Which of the following revenue streams is most sensitive to positive or negative media coverage?
- Attendance - 57.04%
- Sponsorship sales - 35.56%
- Broadcast rights - 4.44%
- Premium ticket sales - 2.96%
Was the ACC's pursuit of several Big East schools positive or negative for college sports?
- Somewhat negative - 37.96%
- Very negative - 22.63%
- Neither Positive Nor Negative - 20.44%
- Somewhat positive - 11.68%
- Extremely Negative - 5.11%
- Very positive - 1.46%
- Extremely Positive - 0.73%
How would you assess the Washington Wizards' treatment of Michael Jordan?
- 7 - Treated Fairly - 21.48%
- 6 - 12.59%
- 5 - 18.52%
- 4 - 25.19%
- 3 - 11.11%
- 2 - 4.44%
- 1 - Exploited - 6.67%
Overall, how would you assess the sports industry's efforts to create executive employment opportunities for minority candidates?
Should sports teams, leagues and other properties establish affirmative action employment quotas for executive positions?
Currently, NFL teams play at least 4 pre-season games. Do you think the NFL should reduce the number of pre-season games to:
- 2 pre-season games - 40.15%
- no reduction of pre-season games - 27.27%
- 3 pre-season games - 25.00%
- 0 pre-season games - 5.30%
- 1 pre-season game - 2.27%
Which of the following would be the most effective strategy for horse racing to increase its fan base nationwide?
- Positioning racetracks as broadly appealing entertainment that serves infrequent casual gamblers as well as avid gamblers - 53.13%
- Interactive TV technology that allows off-track betting through home television sets - 32.81%
- The presence of other gambling opportunities at racetracks such as slot machines - 14.06%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your business?
- Extremely Optimistic - 4.72%
- Very Optimistic - 38.58%
- Somewhat Optimistic - 42.52%
- Neither Optimistic Nor Pessimistic - 2.36%
- Somewhat Pessimistic - 7.09%
- Very Pessimistic - 3.94%
- Extremely Pessimistic - 0.79%