October 2009
The October Turnkey Sports Poll covers 2010 FIFA World Cup, TV broadcast rights, facility security and youth marketing.
Which of the Big Four professional sports leagues will have a work stoppage during the next collective bargaining agreement negotiations? (Select all that apply)
Respondent Percentage is reported below
- NFL - 46.90%
- None of the above - 26.21%
- NBA - 20.34%
- NHL - 9.66%
- MLB - 6.90%
No response/Not sure - 6.21%
Who is the most negatively affected when an NFL game is blacked out on local television?
- Non-attendee fans - 47.90%
- Team - 24.83%
- TV rights holder - 10.84%
- Sponsors - 8.04%
- League - 4.20%
- Ticket holders - 2.45%
No response/Not sure - 1.75%
If a game is blacked out and local fans don't have the option to watch it on TV, what are they most likely to do instead?
- Watch another game instead - 39.16%
- Find something else to do - 27.27%
- Listen to the game on the radio - 17.48%
- Follow the game online - 11.19%
- Buy a ticket to the game - 2.10%
- Travel out of market to watch the game - 1.05%
- Wait for the game to be rebroadcast online on a delay - 0.00%
No response/Not sure - 1.75%
Live Nation is currently running a promotion called "Wednesday Only" through which customers can buy concert tickets without paying any fees and sometimes at a heavy discount off of face value. Are other promoters, teams, and/or venues likely to begin offering similar promotions on a regular basis?
- Yes, probably - 55.59%
- Yes, definitely - 14.34%
- No, probably not - 22.38%
- No, definitely not - 1.40%
No response/Not sure - 6.29%
Since the 2006 FIFA World Cup in Germany, would you say that interest in soccer in the United States has:
- 3 - Stayed the same - 44.37%
- 4 - Increased slightly - 35.56%
- 5 - Increased significantly - 8.10%
- 2 - Decreased slightly - 7.75%
- 1 - Decreased significantly - 1.41%
No response/Not sure - 2.82%
How will the US ratings for the 2010 FIFA World Cup compare to the 2006 event?
Will TV ratings be . . .
- 4 - Slightly higher - 48.24%
- 3 - Flat - 27.11%
- 2 - Slightly lower - 10.21%
- 5 - Significantly higher - 9.15%
- 1 - Significantly lower - 1.06%
No response/Not sure - 4.23%
How far will the US National team go in the 2010 FIFA World Cup?
- Round of 16 (first game of knockout round) - 41.20%
- Quarterfinals - 20.77%
- Eliminated in group (round-robin) stage - 19.72%
- Semifinals - 1.76%
- Win it all - 0.70%
- Will fail to qualify - 0.35%
- Final - 0.00%
No response/Not sure - 15.49%
In the next five years of sports property television rights negotiations, which channel/media company will be . . .
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. . . the most aggressive at obtaining rights to additional sporting events?
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. . . most likely to shed rights?
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What will be the trend in sports television rights fees over the next five (5) years?
From a security perspective, what is the biggest threat to the safety of fans at major sporting events?
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Alcohol abuse by unruly fans
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Conflicts between fans of opposing teams
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Weapons brought into the venue
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Conflicts between players and fans
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You are a brand marketer and can pick one sport/property to activate a youth marketing campaign. What do you choose?
- Action sports - 28.47%
- NFL - 14.59%
- NBA - 10.32%
- MLB - 8.90%
- MLS - 8.54%
- College basketball - 6.05%
- NHL - 4.63%
- College football - 2.85%
- UFC - 2.85%
- WWE - 2.49%
- PGA Tour - 1.42%
- ATP - 1.07%
- NASCAR - 0.71%
- USOC - 0.71%
- WTA - 0.36%
- LPGA - 0.00%
- Other (Please specify) - 3.20%
No response/Not sure - 2.85%
Which official governing body is doing the best job of developing participation and youth involvement in their respective sport?
- US Soccer - 45.20%
- USA Basketball - 11.39%
- USA Football - 8.90%
- USA Hockey - 6.05%
- USA Baseball - 5.34%
- USGA - 3.91%
- USTA - 3.20%
- Other (Please specify) - 2.85%
No response/Not sure - 13.17%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months?
