TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

October 2008
The October Turnkey Sports Poll covers "going green," social networking, fantasy sports, technology at sporting events, and the Presidential election.

What is the top reason behind your company’s decision to launch any “green” initiatives?

  • Seen as having a direct, positive effect on the environment – 37.02%
  • N/A - My company has not instituted any “green” initiatives – 16.83%
  • Good financial decision for the company – 16.35%
  • Customers or employees have asked for it – 15.38%
  • Everyone else is doing it – 6.25%
  • Other – 1.44%

No response/Not sure – 6.73%

Overall, are green initiatives in today's sports industry genuine?

  • Yes, the industry feels that it is an important issue – 44.23%
  • No, it is just a marketing gimmick – 42.79%

No response/Not sure – 12.98%

How do sports businesses compare to companies in other industries for their green/environmentally-friendly initiatives?

  • Slightly behind the curve; trailing other industries – 41.46%
  • On par with other industries – 22.93%
  • Way behind; other industries are doing far more – 15.61%
  • Slightly ahead of other industries – 10.73%
  • Setting the bar; way ahead of other industries – 2.44%

No response/Not sure – 6.83%

Where can sports properties make the biggest green impact?

  • Institute recycling programs at events – 38.54%
  • Leverage your brand to raise awareness of environmental initiatives – 28.78%
  • Purchase energy from renewal sources – 6.83%
  • Offer fuel efficient transportation for fans and team – 6.34%
  • Reduce office waste/go "paperless" – 5.37%
  • Sell merchandise made from recycled material – 2.93%
  • Other – 4.88%

No response/Not sure – 6.34%

What is the biggest benefit to teams that have social networking sites online?

  • Build stronger connections with existing fans – 54.15%
  • Attract younger fans – 35.12%
  • Develop new revenue streams – 4.39%
  • Other – 2.44%

No response/Not sure – 3.90%

Do you think the growth of fantasy sports is leveling off?

Oct 2005

Oct 2007

Oct 2008

Yes

53.08%

43.30%

47.80%

No

43.60%

48.28%

46.34%

No response/not sure

3.32%

8.43%

5.85%

At a live sporting event, do you want any of the following?

Yes, pushed to phone

Yes, pulled from web-enabled phone

No, Not interested

No response/ Not sure

Statistics

34.17%

30.65%

34.17%

1.01%

Video

20.10%

27.64%

50.75%

1.51%

Commentary

12.56%

14.57%

69.85%

3.02%

At a live sporting event, do fans want any of the following?

Yes, pushed to phone

Yes, pulled from web-enabled phone

No, Not interested

No response/ Not sure

Statistics

46.23%

37.69%

5.03%

11.06%

Video

29.80%

40.40%

16.67%

13.13%

Commentary

22.11%

26.63%

30.15%

21.11%

Which of the following do you identify yourself as?

  • Republican – 40.20%
  • Democrat – 29.65%
  • Independent – 21.11%

No response/Not sure – 9.05%

Who do you plan to vote for in 2008?

Overall

Democrats

Republicans

Independents

Barack Obama and Joe Biden

45.73%

93.22%

12.50%

54.76%

John McCain and Sarah Palin

37.69%

3.39%

77.50%

26.19%

I don’t plan on voting

2.01%

0.00%

0.00%

2.38%

A Third Party candidate

1.01%

0.00%

0.00%

4.76%

No response/Not sure

13.57%

3.39%

10.00%

11.90%

If the election was today, who do you think would win?

Overall

Democrats

Republicans

Independents

Barack Obama and Joe Biden

74.87%

93.22%

58.75%

85.71%

John McCain and Sarah Palin

13.07%

5.08%

23.75%

7.14%

No response/Not sure

12.06%

1.69%

17.50%

7.14%

Are the VP candidates a significant factor in your decision of who to vote for?

Overall

Democrats

Republicans

Independents

Yes

52.02%

64.41%

40.51%

57.14%

No

45.96%

35.59%

59.49%

42.86%

No response/Not sure

2.02%

0.00%

0.00%

0.00%

Which of the following issues is the most important to you when you consider who to vote for?

Overall

Democrats

Republicans

Independents

Economy

52.02%

67.80%

35.44%

61.90%

National Security/Foreign Policy

25.25%

10.17%

39.24%

26.19%

Taxes

8.08%

1.69%

13.92%

7.14%

Social Issues

6.06%

15.25%

1.27%

4.76%

Energy/the Environment

0.51%

1.69%

0.00%

0.00%

Other

4.55%

1.69%

10.13%

0.00%

No response/Not sure

3.54%

1.69%

0.00%

0.00%

Which candidate would you rather have as a coach?

Overall

Democrats

Republicans

Independents

Barack Obama

30.81%

38.98%

21.52%

35.71%

John McCain

28.28%

8.47%

46.84%

28.57%

Joe Biden

21.21%

40.68%

11.39%

11.90%

Sarah Palin

8.59%

3.39%

13.92%

9.52%

No response/Not sure

11.11%

8.47%

6.33%

14.29%

Which candidate would you rather have as a teammate?

Overall

Democrats

Republicans

Independents

Barack Obama

35.86%

66.10%

12.66%

40.48%

John McCain

30.30%

6.78%

48.10%

33.33%

Sarah Palin

13.64%

3.39%

22.78%

11.90%

Joe Biden

10.10%

15.25%

8.86%

7.14%

No response/Not sure

10.10%

8.47%

7.59%

7.14%

If elected as president, which candidate is best suited to land the 2016 Summer Olympics for Chicago?

Overall

Democrats

Republicans

Independents

Barack Obama

65.15%

91.53%

46.84%

66.67%

John McCain

15.66%

0.00%

30.38%

11.90%

No response/Not sure

19.19%

8.47%

22.78%

21.43%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

 

Sept.-07

 

Aug. 08

Sept. 08

Oct. 08

Optimistic (5, 6, or 7)

85.05%

65.97%

74.77%

55.05%

Neutral (4)

6.51%

14.11%

8.88%

11.62%

Pessimistic (1, 2, or 3)

8.04%

19.49%

15.88%

32.83%

No response/Not sure 

0.38%

0.41%

0.47%

0.51%

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