TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

October 2007
Team brands, fantasy sports and more

Which of the following NFL teams has the strongest brand in its own local market (please don’t factor in out of market fans, just local fans):

  • Green Bay Packers – 62.45%
  • Pittsburgh Steelers – 18.01%
  • New England Patriots – 6.90%
  • Chicago Bears – 4.60%
  • Indianapolis Colts – 2.30%
  • Baltimore Ravens – 1.53%
  • New Orleans Saints – 0.77%

No response/Not sure – 3.45%

Which of the following MLB teams has the strongest brand in its own local market (please don’t factor in out of market fans, just local fans):

  • Boston Red Sox – 57.09%
  • New York Yankees – 20.31%
  • St. Louis Cardinals – 18.01%
  • Cleveland Indians – 0.77%
  • Detroit Tigers – 0.77%
  • Minnesota Twins – 0.77%
  • Atlanta Braves – 0.38%

No response/Not sure – 1.92%

Which of the following NBA teams has the strongest brand in its own local market (please don’t factor in out of market fans, just local fans):

  • San Antonio Spurs – 34.87%
  • Detroit Pistons – 19.92%
  • Phoenix Suns – 13.41%
  • Dallas Mavericks – 9.96%
  • Cleveland Cavaliers – 4.21%
  • Houston Rockets – 0.38%
  • Miami Heat – 3.83%

No response/Not sure – 13.41%

Which of the following NHL teams has the strongest brand in its own local market (please don’t factor in out of market fans, just local fans):

  • Detroit Red Wings – 52.11%
  • Calgary Flames – 11.11%
  • Buffalo Sabres – 10.73%
  • Ottawa Senators – 4.21%
  • Vancouver Canucks – 3.83%
  • Pittsburgh Penguins – 3.45%
  • Nashville Predators – 0.77%

No response/Not sure – 13.79%

In today’s NBA, NFL, NHL or MLB, how big of a factor is the ownership of a team when determining the strength of that team’s brand?

  • Major Factor – 60.54%
  • Minor Factor – 36.02%
  • Not a factor – 3.45%

No response/Not sure – 0.00%

Pretend you are the CEO of a team in the NBA, NFL, NHL or MLB.   Which sports business metric is the most meaningful to you?

  • Net Revenue (EBITDA) – 52.11%
  • Winning percentage – 12.64%
  • Post-season appearances – 11.88%
  • Consumer ratings of your team brand – 9.20%
  • Other – 3.07%
  • Employee satisfaction scores – 1.15%

No response/Not sure – 1.53%

How many hours do you normally sleep on a weeknight?

  • 7 – 47.51%
  • 6 – 33.33%
  • 8 – 9.20%
  • Less than 6 – 8.05%
  • More than 8 – 1.92%

No response/Not sure – 0.00%

Will you be playing fantasy football this season?

  • No – 65.13%
  • Yes – 34.10%

No response/Not sure – 0.77%

How much of an impact do you think fantasy sports is having on whether or not consumers become avid fans of a particular sport?

  • Mild impact – 56.70%
  • Significant impact – 36.02%
  • No impact – 6.51%

No response/Not sure – 0.77%

Do you think the growth of fantasy sports is leveling off?

  • No – 48.28%
  • Yes – 43.30%

No response/Not sure – 8.43%

What do you see as potentially the greatest hindrance to the growth of fantasy sports?

  • Time commitment by participants – 60.92%
  • Licensing fees – 12.26%
  • Market fragmentation – 10.34%
  • Complexity of games – 4.21%
  • Technology – 1.53%
  • Cost – 1.15%
  • Other – 0.77%

No response/Not sure - 8.81%

What is your favorite Halloween treat?

  • 100 Grand Bar
  • Almond Joy
  • Anything Chocolate
  • Baby Ruth
  • Butterfinger
  • Candy
  • Candy Apple
  • Candy Corn
  • Caramel apples
  • caramel creams
  • Chocolate
  • Circus Peanuts
  • Clark Bar
  • Crunch Bar
  • Fruit
  • Godiva Chocolate
  • Good and Plenty
  • Heath Bar
  • Hershey bar
  • Kit Kat
  • Krackel
  • Licorice
  • m&ms
  • Mary Jane candy
  • milk duds
  • Milky Way
  • mini heath bar
  • mini snickers
  • Mini-3 musketeers
  • Mounds Bars
  • Nestle Crunch
  • Peanut butter cups
  • Peanut butter taffy
  • Peanut M & Ms
  • Peanut M&M's
  • Peeps
  • Peppermint Patty
  • popcorn balls
  • Pumpkin Pie
  • Pumpkin seeds
  • Reese’s Pieces
  • Reese’s Peanut Butter Cups
  • rice ball in wax paper
  • Rice Krispies squares
  • Smarties
  • Snickers
  • Spree
  • Sweet Tarts
  • Take 5 by Hershey's
  • Taking kids trick or treating
  • Three Musketeers
  • Twix
  • Twizzlers

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 13.79%
  • 6- Very Optimistic – 34.48%
  • 5- Somewhat Optimistic – 36.78%
  • 4- Neither Optimistic nor Pessimistic – 6.51%
  • 3- Somewhat Pessimistic – 7.66%
  • 2- Very Pessimistic – 0.00%
  • 1-Extremely Pessimistic – 0.38%

No response/Not sure – 0.38%
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