TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

October 2006
Faith based marketing, naming rights

How would you describe the use of faith-based marketing in sports?

  • Unchanged – 43.09%
  • On the rise – 34.15%
  • On the decline – 10.98%

No response – 11.79%

Would your organization consider sponsoring, or accepting sponsorship from, a faith-based marketing organization?

  • Maybe – 32.07%
  • Yes – 27.85%           
  • No – 25.74%

No response – 14.35%

What would be your hesitation to using faith-based marketing to boost attendance?

  • Could potentially offend patrons – 60.45%
  • Doubt effectiveness – 12.69%
  • I have no hesitation – 8.21%
  • Other – 8.21%
  • Could potentially offend sponsors – 3.73%
  • Cost reasons – 0.75%

No response – 5.97%

In your opinion, which property has done the BEST job of controlling and positioning the flow of news and information from and about their property?

  • NFL – 50.00%
  • NASCAR – 20.09%
  • NBA – 9.40%
  • MLB – 5.98%
  • PGA Tour – 4.27%
  • MLS – 2.14%
  • NHL – 2.14%
  • AFL – 2.14%
  • Other – 0.85%
  • WNBA – 0.43%
  • IRL – 0.00%
  • LPGA Tour – 0.00%

No response – 2.56%

When selecting a new Commissioner/CEO to run a major sports property, how much importance should the owners/board place on media skills and the person’s ability to effectively handle the media?

  • Extremely Important – a job requirement – 80.60%
  • Somewhat Important – preferred but not required – 18.97%
  • Not important at all – 0.00%

No response – 0.43%

The NFL recently issued a policy restricting the number of television cameras allowed on the sidelines for games.   Is this a good move?

  • Yes – 68.53%
  • No – 27.59%

No response – 3.88%

Describe the state of the facility naming-rights market compared with five years ago.

  • Somewhat weaker – 33.19%
  • Somewhat stronger – 28.02%
  • About the same – 25.00%
  • Much stronger – 6.90%
  • Much weaker – 4.74%

No response – 2.16%

Recently several teams have successfully sold naming rights deals (e.g., Indianapolis Colts, Arizona Cardinals, St. Louis Blues) without the help of an outside marketing/sales agency.   Is this a trend that you would expect to see become more prevalent in the future?

  • Yes – 83.62%
  • No – 14.66%

No response – 1.72%

Which property is in the best position to post the largest gains in naming-rights deals in the next five years?

  • College football – 28.57%
  • NFL – 23.81%
  • NASCAR – 13.42%
  • MLS – 9.96%
  • MLB – 7.36%
  • NHL – 4.33%
  • College basketball – 3.90%
  • NBA – 3.46%

No response – 5.19%

Beyond sports and entertainment facilities themselves, what is the next major growth area for naming rights?

  • Buildings – 25.11%
  • Airports – 21.21%
  • Other – 13.42%
  • Golf courses – 12.55%
  • Highways and roads – 9.09%
  • Public transportation – 8.23%
  • Hospitals – 2.16%

No response – 8.23%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 5- Somewhat Optimistic – 40.69%
  • 6- Very Optimistic – 35.93%
  • 7- Extremely Optimistic – 14.29%
  • 3- Somewhat Pessimistic – 4.33%
  • 4- Neither Optimistic nor Pessimistic – 3.90%
  • 2- Very Pessimistic – 0.00%
  • 1- Extremely Pessimistic – 0.00%

No response – 0.87%
Copyright © 1996-2010 Turnkey Sports & Entertainment | Privacy Policy