TURNKEY Sports Poll October 2005 - Interest in new technologies, fantasy sports, professional sports in China

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

October 2005
Interest in new technologies, fantasy sports, professional sports in China

Who serves the best hotdog?

Levy - 40.44 %

Aramark - 23.53 %

SportService - 19.85 %

Boston Concession Group - 9.56 %

Centerplate - 6.62 %

There are a host of next generation media services being introduced into sports; for example, mobile rights; video on demand; video streaming. What impact will these new services have on existing broadcasters?

Next Generation services will be additive - 56.02 %

Difficult to tell at this time - 29.63 %

Next Generation Services will cannibalize existing broadcasters - 12.50 %

No Response - 1.85 %

At what point will content providers (e.g., teams, leagues, other sports properties, etc.) begin to take back live game content from broadcasters in order to offer exclusive content for next generation services like mobile rights; video on demand; video streaming, etc.?

0-3 years - 36.45 %

4-6 years - 33.64 %

10 years or more - 13.55 %

7-9 years - 8.88 %

No Response - 7.48 %

Who is in the best position to exploit next generation services like mobile rights; video on demand; video streaming, etc.?

Cable Companies - 32.86 %

Phone companies - Wireless - 28.64 %

Internet/Online Service Providers - 18.31 %

Satellite Companies - 7.04 %

Traditional Broadcasters - 4.69 %

Phone Companies - Terrestrial - 0.47 %

No Response - 7.98 %

Do you think in the next 5-10 years that Comcast's OLN will be able to grow into serious competition for ESPN?

No - 55.19 %

Yes - 43.40 %

No Response - 1.42 %

Do you think the growth of fantasy sports is leveling off?

Yes - 53.08 %

No - 43.60 %

No Response - 3.32 %

Indicate how you feel about the following statement: Fantasy sports are growing so big that they are beginning to drain fans away from traditional sports.

Somewhat disagree - 35.24 %

Strongly disagree - 30.95 %

Neither agree nor disagree - 18.10 %

Somewhat agree - 12.38 %

Strongly agree - 1.90 %

No Response - 1.43 %

Which sponsor category will have the most success advertising with fantasy sports sites/providers?

Beer - 34.30 %

Technology/communication - 28.50 %

Fast-food - 5.31 %

Other - 5.31 %

Automotive - 4.83 %

Soft drinks - 4.35 %

Apparel - 2.42 %

Financial Services - 0.97 %

Athletic Shoes - 1.93 %

Airlines - 0.00 %

Home Improvement - 0.00 %

Delivery Shoes - 0.00 %

Office products - 0.00 %

No Response - 12.08 %

What do you see as the greatest obstacle for professional sports doing business in China?

Government hurdles - 44.61 %

Cultural barriers - 26.47 %

Time zone differences - 19.12 %

Other - 3.92 %

Language barriers - 1.96 %

Currency fluctuations - 1.47 %

No Response - 2.45 %

Which sport is best positioned to successfully penetrate the China market?

NBA - 64.53 %

PGA Tour - 9.36 %

MLB - 6.90 %

LPGA - 3.45 %

ATP - 2.46 %

NFL - 2.46 %

MLS - 2.46 %

IRL - 0.49 %

NASCAR - 0.49 %

NHL - 0.49 %

None of the above - 3.45 %

No Response - 3.45 %

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 - Extremely Optimistic - 9.90 %

6 - Very Optimistic - 36.63 %

5 - Somewhat Optimistic - 31.68 %

4 - Neither Optimistic Nor Pessimistic - 13.86 %

3 - Somewhat Pessimistic - 4.95 %

2 - Very Pessimistic - 0.50 %

1 - Extremely Pessimistic - 0.50 %

No Response - 1.98 %