TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

October 2004
Television sports advertising, banks’ involvement in sport sponsorships

Which of the following technologies have you used to market your brand or property in the past year?

  • Internet - 81.10%
  • E-mail - 79.27%
  • Cellular/Wireless Phones - 28.66%
  • Fax - 27.44%
  • PDA's - 15.24%

No Response - 9.15%

In the past year have you spent more, less or the same on marketing through high technology channels (i.e., Cellular, e-mail, Internet, PDA's)  

  • More - 54.88%
  • Same - 35.37%
  • Less - 3.05%

No Response - 6.71%

What will happen to cable sports channels in the next five years?  

  • About half will be on pay tiers and about half will be included in basic packages - 63.74%
  • All or most will be included in basic cable packages - 19.63%
  • All or most will be on pay tiers (as opposed to being part of the 'basic' package) - 14.72%

No Response - 2.45%

How prevalent will team-owned regional sports networks become?  

  • A few teams will have their own RSN - 46.63%
  • About half the teams will have their own RSN - 32.52%
  • Most teams will have their own RSN - 15.34%
  • Hardly any teams will have their own RSN - 3.07%

No Response - 2.45%

What is the biggest challenge facing sports television advertising?                  

  • Low ratings - 34.97%
  • High prices/rates - 28.83%
  • TiVo and other recording technology - 20.86%
  • Other  - 12.21%

No Response - 3.07%

Has there been an increase or decrease in sports sponsorship by banks in the past five years?  

  • Increase - 51.23%
  • Same - 28.40%
  • Decrease - 12.35%

No Response - 8.02%

Which bank do you most associate with sports sponsorship?  

  • Bank of America - 49.38%
  • Bank One - 17.90%
  • Wachovia - 8.64%
  • Citibank - 4.94%
  • Other - 3.10%
  • JP Morgan Chase - 3.09%
  • Wells Fargo - 3.09%
  • M&T Bank - 1.85%

No Response - 5.56%

On three occasions this year NASCAR has penalized drivers for off-track behavior by deducting points from them in the official season standings. Should leagues penalize teams and athletes for off-field conduct by deducting wins or points from the standings?  

  • No - 61.73%
  • Yes - 34.57%

No Response - 3.70%

If you were hiring a senior executive for your firm, which of the following degrees would you want that person to have?  

  • Traditional MBA - 41.36%
  • Law degree - 18.52%
  • Undergraduate business degree - 17.90%
  • Sports MBA - 16.67%

No Response - 5.56%

Do you have a sports-specific college degree?  

  • No - 78.40%
  • Yes - 19.75%

No Response - 1.85%

If the Presidential election were held today, who would you vote for?

  • George Bush - 57.41%
  • John Kerry - 27.78%
  • Other - 1.85%

No response - 12.97%
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