TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

November 2005
New Orleans, successful sponsorship deals, college sports facilities

Do you have difficulty balancing your work and personal life?

  • Yes – 58.47%
  • No – 41.53%

No response - 0.80%

Do you consider yourself a workaholic?

  • No – 52.21%
  • Yes – 47.39%

No response – 0.40%

Would you want Terrell Owens on your team?

  • No – 90.76%
  • Yes – 7.63%

No response – 1.16%

How likely is it that the Saints will return to New Orleans?

  • Somewhat Unlikely – 41.77%
  • Somewhat Likely – 30.92%
  • Extremely Unlikely – 19.28%
  • Extremely Likely – 6.83%

No response – 1.20%

How likely is it that the Hornets will return to New Orleans?

  • Somewhat Likely – 41.70%
  • Somewhat Unlikely – 31.98%
  • Extremely Unlikely  - 13.36%
  • Extremely Likely - 11.34%

No response – 1.62%

Do you perceive that there is an “arms race” on college campuses, in terms of sports facility construction and renovation?

  • Yes – 58.94%
  • No – 37.40%

No response – 3.66%

In terms of the quality of college sports facilities, do you perceive that the gap between the “haves” and “have-nots” is widening?

  • Yes – 77.55%
  • No – 20.00%

No response – 2.45%

Which league enjoyed the best year in landing new sponsorship deals?

  • NFL – 27.35%
  • NASCAR – 24.49%
  • MLB – 18.78%
  • PGA Tour – 4.90%
  • NBA – 3.67%
  • MLS – 3.27%
  • Other –1.63%
  • NHL – 1.22%
  • AFL – 0.82%
  • IRL – 0.41%
  • MISL – 0.00%

No response – 13.47%

Which sponsorship category do you think will be the most active in 2006?

  • Banking/Financial Services – 33.06%
  • Internet/Computer Technology – 24.49%
  • Beer – 20.00%
  • Credit Cards – 8.16%
  • Athletic Apparel – 8.16%
  • Airlines – 1.63%

No response – 4.49%

What is your prediction for sponsorship spending in 2006?

  • Somewhat higher – 60.41%
  • Flat – 31.02%
  • Somewhat lower – 3.27%
  • Much higher – 2.86%
  • Much lower – 0.00%

No response – 2.45%

Who would you prefer to have on your team?

  • Tim Leiweke – 40.33%
  • Larry Lucchino – 12.76%
  • Jay Cross – 11.93%
  • Jeanne Buss – 11.11%

No response – 23.87%

What is the top sports business story of 2005?

  • NHL returns to the ice – 31.40%
  • Steroids – 26.86%
  • Hurricanes wreak havoc on teams, facilities – 19.01%
  • NFL TV deal – 8.68%
  • Baseball returns to Washington, D.C. – 7.02%
  • Other – 2.48%
  • NBA’s new labor agreement, dress code – 1.65%
  • Adidas buys Reebok – 1.24%
  • New York stadium, arena projects – 1.24%

No response – 0.41%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 6- Very Optimistic – 40.25%
  • 5- Somewhat Optimistic – 31.54%
  • 7- Extremely Optimistic – 11.20%
  • 4- Neither Optimistic Nor Pessimistic – 10.37%
  • 3- Somewhat Pessimistic – 4.56%
  • 2- Very Pessimistic – 0.83%
  • 1- Extremely Pessimistic – 0.83%

No response – 0.41%
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