TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

November 2004
Sponsorship revenue in college football, Super Bowl locations and marketability

This summer the Lakers traded Shaquille O'Neal and kept Kobe Bryant. Assuming they absolutely had to trade one of these players; did they trade the right one?    

  • No - 51.14%
  • Yes - 41.55%

No Response - 7.31%

Which of the following major conferences is best positioned for success in the next 5 years?    

  • ACC - 45.66%
  • SEC - 11.87%
  • Pac 10 - 10.50%
  • Big 12 - 9.13%
  • Big 10 - 7.76%
  • Big East - 4.57%

No Response - 10.50%

What would be the best way for the NCAA to maximize sponsorship revenue from college football?    

  • Establish a college football playoff - 78.80%
  • Retain the current BCS format  - 10.14%
  • Return to the old bowl format - 4.61%

No Response - 6.45%

In today's sports business, what is the single most important skill set for the industry's most influential and successful people?    

  • Ability to build brand loyalty and market share - 34.11%
  • Ability to negotiate win-win deals - 32.24%
  • Ability to build consensus - 17.29%
  • Ability to maximize sponsorship relationships - 9.81%
  • Ability to manage operating costs - 4.67%

No Response - 1.87%

In today's sports business, who has the most influence on North American sports?    

  • The Commissioner of one of the largest sports properties - 35.05%
  • The top sports person at one of the major networks - 24.30%
  • The top person at ESPN - 15.42%
  • The top person at one of the largest global sports sponsors - 13.08%
  • The top person at one of the largest sports banking institutions - 3.27%
  • The President of the NCAA - 0.93%
  • The President of the USOC - 0.47%

No Response - 7.48%

What were the top sports business stories of 2004 (PLEASE SELECT UP TO 3)?    

  • Red Sox win the World Series  - 61.50%
  • Washington, D.C. to get MLB back (Expos) - 45.54%
  • NFL and MLB launch their own television channels - 42.72%
  • BALCO scandal - 28.17%
  • Levitt Report disclosing $273 million NHL loss  - 23.47%
  • NASCAR institutes "Playoff Chase" - 13.15%
  • IMG to be acquired by Forstmann - 11.74%
  • Athens Olympics has weak ticket sales - 10.80%
  • Bank of America and Fleet Bank merge - 7.51%
  • Brooklyn to get major league sports back (Nets) - 7.04%
  • Wal-Mart enters sports sponsorships - 6.57%
  • NBC & Clear Channel launch Action Sports Tour (AST) - 2.35%

No Response - 3.29%

Which sports property had the best year in 2004?    

  • MLB - 38.97%
  • NFL - 36.15%
  • NASCAR - 10.33%
  • NCAA - 2.82%
  • AFL - 2.82%
  • NBA - 2.35%
  • MLS - 1.88%
  • PGA Tour - 1.41%
  • NHL - 0.47%
  • ATP - 0.00%
  • IRL - 0.00%
  • LPGA - 0.00%
  • WNBA - 0.00%
  • WTA - 0.00%

No Response - 2.82%

What is your own personal favorite Super Bowl host city?    

  • New Orleans - 31.46%
  • San Diego - 28.64%
  • Miami - 12.68%
  • Tampa - 7.04%
  • None - 5.16%
  • Other - 4.23%
  • Pasadena - 3.29%
  • Jacksonville - 0.94%

No Response - 6.57%

Do you think Jacksonville will be able to successfully host the Super Bowl?     

  • Yes - 74.65%
  • No - 22.54%

No Response - 2.82%
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