TURNKEY Sports Poll May 2010 - Current events, FIFA World Cup, and sports in 3D

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

May 2010
Current events, FIFA World Cup, and sports in 3D

Which of these April sporting events were you most excited to watch?

The Masters at Augusta - 31%

The Final Four - 23%

MLB season opening - 13%

NBA playoffs - 12%

NHL playoffs - 11%

NFL draft - 8%

Other - 1%

No response / Not sure - 1%

How should MLB react in the wake of the new immigration law enacted by the state of Arizona?

MLB should not address the issue - 40%

MLB should make a public statement in support of the Arizona Diamondbacks
without taking sides - 25%

MLB should consider moving the 2011 All-Star game from Arizona - 11%

MLB should publicly denounce the law - 7%

MLB should publicly support the law - 5%

No response / Not sure - 12%

From a business perspective, was it a good idea to expand the NCAA Men’s Basketball Tournament to 68 teams?

Yes - 64%

No - 29%

No response / Not sure - 7%

In April, ESPN executive John Skipper said he expects 2010 FIFA World Cup ratings in the U.S. to increase 25%-50% over 2006. Are these expectations…?

...overestimated - 55%

…right on target - 36%

…underestimated - 2%

No response / Not sure - 7%

Which of the following FIFA / World Cup sponsors will create the most memorable activation in the U.S. around the 2010 FIFA World Cup?

Coca-Cola - 24%

Adidas - 23%

Budweiser - 12%

Visa - 10%

McDonald’s - 6%

Sony - 2%

Hyundai/Kia - 1%

Castrol - 0%

Continental - 0%

Emirates - 0%

Not response / Not sure - 22%

If you were a brand manager, would you rather have your brand partner with the FIFA World Cup or with the Summer Olympics?

Summer Olympics - 57%

FIFA World Cup - 40%

No response / Not sure - 3%

What will be the effect on interest in boxing from scheduling major boxing bouts at non-traditional venues such as Cowboys Stadium and Yankee Stadium?

Short-term positive effect - 52%

Long-term positive effect - 23%

No positive effect - 20%

No response / Not sure - 5%

In the last 2 years, have you purchased a pay-per-view broadcast of either of the following sports? (Select all that apply)

Neither - 84%

Boxing - 10%

Mixed Martial Arts - 7%

New York is one of few states that still does not sanction UFC events. How important for UFC’s long-term success is the ability to stage fights in New York City?

Very important - 15%

Somewhat important - 46%

Not important - 32%

No response / Not sure - 7%

Which of the following should be the top priorities for NCAA’s new president, Mark Emmert? (Please select up to two)

Athlete graduation rates/academic performance - 56%

Instituting college football playoffs - 30%

Revenue generation - 17%

Conference realignment - 14%

Title IX reevaluation - 12%

Addressing athlete compensation - 12%

Addressing coaches’ compensation - 8%

No response / Not sure - 3%

Among the finalists for SportsBusiness Journal’s Athletic Director of the Year award, who would get your vote?

Gene Bleymaier, Boise State University - 22%

Gene Smith, Ohio State University - 18%

Mal Moore, University of Alabama - 10%

Dan Guerrero, UCLA - 7%

Dick Baddour, University of North Carolina - 5%

No response / Not sure - 38%

June 28: Sports in 3D: Is it a game-changer?

Electronics makers began selling 3D televisions to consumers this year. When do you think viewing sporting events in 3D will be as wide-spread as watching sports in HD currently is?

2010 - 0%

2011 - 1%

2012 - 17%

2013 - 12%

2014 or later - 51%

Never - 15%

No response / Not sure - 5%

What sport's TV viewing experience will be MOST enhanced by the availability of 3D televisions and coverage?

Football - 24%

Hockey - 15%

Auto Racing - 12%

Golf - 10%

Basketball - 7%

Baseball - 5%

Boxing - 4%

Mixed Martial Arts - 3%

Soccer - 3%

Tennis - 2%

Track and Field - 0%

Other (Please specify) - 1%

No response / Not sure - 14%

What is the biggest obstacle for the at-home 3D TV viewing experience to become wide-spread/common in the next two to three years?

Household penetration of 3D sets - 40%

Need for consumers to use 3D glasses - 37%

Production costs - 14%

Content distribution rights - 2%

Other - 2%

No response / Not sure - 3%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 - Extremely optimistic - 6%

6 - Very optimistic - 32%

5 - Somewhat optimistic - 46%

4 - Neither optimistic nor pessimistic - 10%

3 - Somewhat pessimistic - 5%

2 - Very pessimistic - 1%

1 - Extremely pessimistic - 0%

No response / Not sure - 0%