May 2009
Social media, technology at sporting events, concessions, college athletics, and sports marketing
The NFL is thinking of holding next year's College Draft from Thursday through Saturday, broadcasting in primetime on both Thursday and Friday. Is this a good plan?
No response/Not sure - 7.66%
Between the NHL Playoffs and the NBA Playoffs, which playoffs:
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Have better broadcast partners?
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Are a better value for sponsors?
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What is the right price for one ticket behind home plate at Yankees Stadium? (Please write in whole numbers and omit the dollar sign. For example - 35, 433, 5900.
Which of the following "new" media/applications is the most useful resource for your company?
No response/Not sure - 11.11%
Which league does the best job utilizing social media?
- NBA - 29.12%
- NHL - 11.11%
- MLB - 10.73%
- NFL - 6.51%
- NASCAR - 4.21%
- MLS - 3.45%
- PGA - 0.77%
- Other (Please specify) - 2.68%
No response/Not sure - 31.42%
Do you use personally use Twitter? If yes, what do you use it for? (Select all that apply)
(Respondent % shown below)
- Following friends - 11.20%
- Following media members/celebrities - 11.20%
- Posting tweets - 10.42%
- Following my favorite teams - 8.11%
- Following athletes - 5.41%
- N/A - I do not use Twitter - 77.99%
Does your company use Twitter? If yes, what does your company primarily use it for?
- N/A - My company does not use Twitter - 34.75%
- Connecting with fans/consumers - 32.05%
- Distribution of news/content - 15.44%
- Promotions/special offers/sweepstakes - 2.32%
- Other (Please specify) - 0.77%
No response/Not sure - 14.67%
To what extent does the availability of mobile device content enhance the fan experience? Does it have a . . .
- 3 - Moderate effect - 42.47%
- 2 - Slight effect - 32.05%
- 4 - Significant effect - 19.69%
- 1 - No effect - 4.25%
No response/Not sure - 1.54%
What sport's game day experience would be most enhanced by the availability of mobile device content at games?
- MLB - 22.01%
- NFL - 20.08%
- NASCAR - 19.31%
- PGA - 14.29%
- NCAA football - 5.02%
- NBA - 3.47%
- NHL - 2.32%
- NCAA basketball - 1.93%
- MLS - 0.77%
- Other (Please specify) - 2.70%
No response/Not sure - 8.11%
What do you see as the single biggest challenge facing concessionaires at sports and entertainment venues?
- Food pricing - 45.95%
- Quality of food - 15.06%
- Staff training/service - 13.13%
- Beverage pricing - 11.97%
- Process efficiencies - 8.88%
- Payment options - 2.70%
- Other - 1.93%
No response/Not sure - 0.39%
As a fan, would you be interested in purchasing the following items at sporting events if they were available at general concession stands?
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Pre-packaged chips/ crackers/pretzels
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Pre-packaged nuts (not peanuts)
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Pre-packaged bakery items (Hostess/TastyKake)
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Pre-packaged breakfast items (cereal, breakfast bars, etc.)
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The economic downturn is requiring creativity of concessionaires in preparing menu selections. In your opinion, which of the following food and beverage propositions will be most successful in stadiums/arenas this summer/fall?
- Bundling of items (e.g. soda, sandwich and fries for 10-25% less than what it would cost to buy the items separately) - 39.92%
- Dollar Item Menus - list of items each costing $1 - 37.98%
- Plain old price reduction of concessions - 17.83%
- Taste of Menu (smaller portions/sizes of 3-4 food items priced at what it would cost to buy one of the items in regular size/portion) - 2.33%
- Other - 0.78%
No response/Not sure - 1.16%
Recently the New York Yankees and the Dallas Cowboys partnered to form concession services company Legends Hospitality Management. How many major venues will the company have under contract in three (3) years (April 2012)?
- 3-5 major venues - 40.70%
- Just the stadiums of its parent companies - 25.97%
- 6-10 major venues - 16.67%
- More than 10 major venues - 3.49%
- N/A - The company will not exist in three years - 1.16%
Not Sure/No Response - 12.02%
Which of the athletic directors below, all finalists in the SportsBusiness Awards program, would you name AD of the Year?
- Jeremy Foley, University of Florida - 22.57%
- Joe Castiglione, University of Oklahoma - 15.95%
- Joel Maturi, University of Minnesota - 6.61%
- Sandy Barbour, University of California-Berkeley - 4.67%
No response/Not sure - 50.19%
In your opinion, what is the most challenging aspect of being the Director of Athletics of a major Division I NCAA institution?
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Fundraising for athletics
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Facility construction/renovation
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Which of the following is the most effective sponsor/property relationship?
- Gatorade - NFL - 24.12%
- Sprint Nextel - NASCAR - 21.40%
- Visa - Olympics - 19.46%
- Bank of America - MLB - 8.17%
- McDonald's - NBA - 7.78%
- Bud Light - NHL - 4.67%
- Coca-Cola - NCAA - 4.28%
- Adidas - MLS - 3.50%
- Other (Please specify) - 2.72%
No response/Not sure - 3.89%
Will the money spent on engagement marketing surpass the money spent on media advertising in the next 5 years?
No response/Not sure - 14.79%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?
