TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

May 2006
PGA and LPGA, World Cup Soccer, popularity of college sports

Do you plan to watch any World Cup Soccer matches on television?

  • Yes – 54.55%
  • No – 45.06%

No response - 0.40%

Which of the following best describes The World Cup at this point in time:

  • Big event, but still needs to capture more interest in America – 67.20%
  • The premier sporting event in the world – 18.00%
  • Major sporting event second only to the Olympics – 11.20%
  • Tired event losing its luster – 2.40%

No response – 1.20%

How would you describe the buzz leading up to the 2006 World Cup compared with the 2002 event?

  • Same – 37.75%
  • Somewhat weaker – 30.52%
  • Somewhat stronger – 16.47%
  • Much weaker – 7.23%
  • Much stronger - 4.42%

No response – 3.61%

You’re Jim Dolan of Cablevision (Knicks, Rangers, MSG). The Knicks have had an awful year. What do you do?

  • Remove Isiah Thomas – 58.23%
  • Remove both – 18.07%
  • Remove neither – 14.46%
  • Remove Larry Brown – 2.01%

No response – 7.23%

Does the success of Tiger Woods determine the success of the PGA Tour?

  • Yes – 51.81%
  • No – 47.79%

No response - 0.40%

In your opinion, what drives television ratings best for the PGA Tour:

  • Two dominant rivals, e.g. Tom Watson & Jack Nicklaus – 65.86%
  • Single dominant player, e.g. Tiger Woods – 26.10%
  • Parity week after week – 7.23%

No response – 0.80%

How would you grade the performance of new LPGA Commissioner Carolyn Bivens?

  • B – 37.80%
  • C – 23.98%
  • A – 4.47%
  • D – 3.66%
  • F – 2.03%

No response – 28.05%

Who has done a better job marketing the personality of its players?

  • PGA Tour – 71.54%
  • LPGA – 18.70%

No response – 9.76%

It’s the 7th game of The Stanley Cup Finals and you’re the head coach playing at home. You’re down by a goal in the third period. When would you pull your goalie?

  • 1-1/2 minute mark – 37.40
  • 2 minute mark – 29.27%
  • 1 minute mark – 14.63%
  • 3 minute mark – 8.13%
  • Less than 1 minute – 3.25%

No response – 7.32%

If you were Tony Ponturo at Anheuser Busch and had to pick either football or basketball as your college sports investment, which would you select:

  • Football – 75.20%
  • Basketball – 22.36%
  • Other – 1.22%

No response – 1.22%

What is the toughest job in college sports?

  • Athletic director – 46.34%
  • Head football coach – 27.24%
  • Head basketball coach – 8.13%
  • Head of Bowl Championship Series committee – 6.10%
  • Head of NCAA Tournament selection committee – 5.28%
  • Other – 2.85%

No response – 4.07%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 14.69%
  • 6- Very Optimistic – 39.59%
  • 5- Somewhat Optimistic – 35.92%
  • 4- Neither Optimistic Nor Pessimistic – 5.71%
  • 3- Somewhat Pessimistic – 2.45%
  • 2- Very Pessimistic – 0.00%
  • 1- Extremely Pessimistic – 0.41%

No response – 1.22%
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