TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

May 2005
Financing sports facilities, sports property licensing, NCAA

Over the next 5 years, where do you see the biggest opportunity for sports property licensing revenue?    

  • Video, online and other games - 62.08%
  • Apparel - 12.92%
  • Fantasy sports leagues - 11.67%
  • Health care and physical therapy - 4.17%
  • Children's products - 3.75%
  • Food and drug packaged goods - 2.92%
  • Other - 1.25%

No Response - 1.25%

Which sports property does the BEST job in licensing its brand?     

  • NFL - 52.92%
  • NASCAR - 29.58%
  • MLB - 7.08%
  • NBA- 6.25%
  • PGA Tour - 1.25%
  • MLS - 0.83%
  • NCAA            - 0.83%
  • IRL - 0.42%
  • NHL - 0.42%
  • ATP - 0.00%

No Response -.42%

In terms of licensing revenue potential, which of the following sports properties do you feel has the most untapped potential?     

  • The Masters - 42.50%
  • Los Angeles Dodgers - 17.50%
  • Muhammad Ali - 9.17%
  • Green Bay Packers - 7.92%
  • Boston Celtics - 6.25%
  • Wimbledon - 5.00%
  • Detroit Red Wings - 2.92%

No Response - 8.75%

Should the Indy 500 sell a title sponsor?    

  • Yes - 62.08%
  • No - 36.67%

No Response - 1.25%

MLB recently entered into a deal with the Baltimore Orioles compensating the Orioles for the entry of the Washington Nationals into the region. Given what you have heard about the deal, how would you characterize it?    

  • The Orioles were over-compensated - 44.58%
  • The Orioles' compensation is about right - 29.58%
  • The Orioles should get more compensation - 8.33%

No Response - 17.50%

Should college athletes be paid?    

  • No - 70.00%
  • Yes - 30.00%

No Response - 0.00%

Many of the large NCAA athletic programs sell off the bulk of their sponsorship and broadcast inventory to sports marketing firms in exchange for an annual guaranteed rights payment. Will this continue to be so 5 years from now?    

  • Yes - 66.25%
  • No - 32.08%

No Response - 1.67%

Looking at the job of Director of Athletics of a major Division I NCAA institution, what do you think would be the most challenging aspect?    

  • Revenue generation - 32.92%
  • Alumni expectations - 21.67%
  • Academic issues - 16.25%
  • Fundraising for athletics - 11.67%
  • Controlling expenses - 9.17%
  • Admissions issues - 5.42%
  • Media and media relations - 0.83%

No Response - 2.08%

Over the next 10 years, will public financing of sports facilities be:    

  • Somewhat more difficult - 38.75%
  • Much more difficult - 36.25%
  • About the same - 22.92%
  • Somewhat less difficult - 1.67%
  • Much less difficult - 0.42%

No Response - 0.00%

What is the single BEST argument in support of using taxpayer dollars to help pay for the construction of sports facilities?     

  • Arenas and stadiums spur surrounding development  - 35.83%
  • Sports serve as a vital amenity for quality of life - 27.08%
  • Venues create jobs and other economic impact - 23.33%
  • Such projects help the community attract businesses  - 11.25%

No Response - 2.50%

How often do you play sports video games?     

  • I don't play sports video games - 61.67%
  • About once a month - 17.50%
  • About once a year - 12.08%
  • About once a week - 5.00%
  • Couple times a week - 3.33%
  • Daily - 0.42%

No Response - 0.00%
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