TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

May 2004
Success of athletic directors, impression of PGA Tour, sponsorships in cycling

A Director of Athletics should be held responsible for the off-field conduct of coaches, athletes and athletics department staff.

  • Somewhat Agree - 44.33%
  • Agree - 38.66%
  • Somewhat Disagree - 6.70%
  • Neither Agree nor Disagree - 4.64%
  • Disagree - 3.09%

No Response - 2.58%

What should be the most important measure of success of a Director of Athletics?

  • On-field success across all intercollegiate sports - 32.99%
  • Graduation rates of athletes - 27.32%
  • Financial performance of the department of athletics - 23.71%
  • On-field success in men's football and basketball - 5.15%
  • Conduct of athletes, coaches, staff - 5.15%

No Response - 5.67%

In your opinion, do you think that major college sports is fully maximizing its revenues from sponsorship, broadcasting and licensing?           

  • No - 73.20%
  • Yes - 22.16%

No Response - 4.64%

What is your impression of the state of the PGA Tour? In terms of attendance, viewership and sponsorship, do you think that the PGA Tour is:           

  • Stronger than it was 5 years ago - 50.78%
  • About the same as it was 5 years ago            - 24.35%
  • Not as strong as it was 5 years ago - 17.10%

No Response - 7.77%

What is your impression of the state of the Champions Tour (formerly the Senior Tour)? In terms of attendance, viewership and sponsorship, do you think that the Champions Tour is:

  • Not as strong as it was 5 years ago - 53.65%
  • About the same as it was 5 years ago - 30.21%
  • Stronger than it was 5 years ago - 8.33%

No Response - 7.81%

Who is the most influential group in the PGA Tour?           

  • Players - 49.74%
  • Broadcast partners - 18.85%
  • Sponsors - 12.57%
  • The Tour - 12.57%
  • Tournament Operators - 0.52%

No Response - 5.76%

In your opinion, does a sports medicine facility's sponsorship of a sports team or athletic department effectively drive consumers to the facility?           

  • Yes - 62.83%
  • No - 30.89%

No Response - 6.28%

Who has been the primary sponsor of Lance Armstrong's pro cycling team?           

  • FedEx - 1.05%
  • US Postal Service - 90.05%
  • Airborne - 0.52%
  • DHL - 0.52%
  • Other - 0.52%

No Response - 7.33%

Which delivery service do you most associate with sports?           

  • FedEx - 76.44%
  • US Postal Service - 10.47%
  • Other - 6.28%
  • Airborne - 0.00%
  • DHL - 0.00%

No Response - 6.81%

Should a governmental entity like the U.S. Postal Service or the U.S. Armed Forces spend marketing dollars on sports sponsorships?     

  • Yes - 82.20%
  • No - 14.14%

No Response - 3.66%
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