March 2010
Current events, sponsors and facilities, and horse racing
Which of these best describes your interest level in the 2010 Winter Olympics?
- I was more engaged in the 2010 Winter Olympics than I originally anticipated I would be – 49%
- I was as engaged in the 2010 Winter Olympics as I originally anticipated I would be. – 31%
- I was less engaged in the 2010 Winter Olympics than I originally anticipated I would be. – 20%
No response / Not sure – 0%
Did the Olympic Hockey Tournament help create new NHL fans?
- Yes, but only temporarily – 59%
- Yes, for the long haul – 15%
- No, it didn’t – 2%
No response / Not sure – 24%
In your opinion, will there be a work stoppage in MLS this year?
No response / Not sure – 31%
Please indicate whether you agree or disagree with the following statements.
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I will follow The Masters even if Tiger Woods does not play
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I followed The Masters last year
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Should sponsors be entitled to participate in the decision-making process regarding the design of sponsored areas within new facilities?
- Sponsors should have input, but not decision-making power – 89%
- Sponsors should have decision-making power equal to that of the property – 7%
- Sponsors should not have input or decision-making power – 2%
No response / Not sure – 1%
Will building customized customer-experience or engagement areas inside new facilities become the norm for top-tier sponsorships in the next five years?
No response / Not sure – 4%
Did the venue construction boom in the last 15 years result in too many…? (Select all that apply)
- Suites – 60%
- Club Seats – 52%
- Seats – 10%
- No, all three types of inventory in facilities built since 1995 is adequate – 15%
No response / Not sure – 6%
What is your perception of the current state of horse racing as a spectator sport?
- Growing steady – 0%
- Growing somewhat – 2%
- Holding its grounds – 22%
- On the decline – 41%
- Dying – 24%
No response / Not sure – 11%
In order to attract more fans, horse racing venues should…?
- Improve amenities such (seating, common areas, concessions, etc.) – 18%
- Offer live entertainment at the track (concerts, stand-up comedy, etc.) – 18%
- Offer more night races – 16%
- Offer sponsored hospitality and clubs – 6%
- Open on-site restaurants – 3%
No response / Not sure – 38%
Which of the following parties is best positioned to lead the growth of the sport of horse racing?
- Racetrack owners – 38%
- Broadcasting partners – 14%
- State governing bodies – 8%
- Off-track betting operating companies – 4%
- Horse owners/breeders – 3%
- Jockeys Guild – 0%
No response / Not sure – 33%
In ten years, which of the following professional leagues will have the most franchises with a foreign owner?
No response / Not sure – 6%
Best at attracting non-English speakers
No response / Not sure – 1%
Best at attracting the under-25 age group
No response / Not sure 3%
Most out-of-touch with its fans
No response / Not sure – 14%
Most active in the community
No response / Not sure – 5%
Best at attracting female fans
No response / Not sure 5%
How many March Madness pools will you join this year?
No response / Not sure 1%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?
- 7 - Extremely optimistic –7%
- 6 - Very optimistic – 26%
- 5 - Somewhat optimistic – 47%
- 4 - Neither optimistic nor pessimistic – 12%
- 3 - Somewhat pessimistic – 7%
- 2 - Very pessimistic – 1%
- 1 - Extremely pessimistic – 0%
No Response / Not Sure – 0%
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Mar. 2010
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Feb. 2010
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Jan. 2010
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Mar. 2009
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| Optimistic (5, 6, or 7) |
80
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83
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80
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56
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| Neutral (4) |
12
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8
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10
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13
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| Pessimistic (1, 2, or 3) |
8
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9
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10
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31
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| No Response / Not Sure |
0
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0
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0
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0
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