In a recent interview, Scott Boras said that the driving force of ticket prices is demand for the tickets, not player salaries.  Do you agree?

Will you follow this year's World Baseball Classic?

If you were CMO of a luxury brand looking for a niche sport to reach high-end demos, which of the following sports would you look to first?

Which stadium will finalize a naming rights deal first?

Which stadium will get the biggest naming rights deal (in terms of average dollar amount per year)?

Six months after the fact, which of the following brands got the biggest lift from their activation at the 2008 Beijing Olympics?

What sport/league does the best job marketing to Latinos?

Questions 8-14 were also asked to the Greenfield Omnibus, a representative sample of the US population.

(Some questions were slightly modified to ask Greenfield respondents about their opinions vs. asking the Turnkey Sports Poll respondents what they thought fans felt.  Questions in Black were the same for both types of respondents.  Questions in GREEN were asked to the Greenfield respondents.  Questions in RED were asked to the Turnkey Sports Poll.)

To what extent do you agree or disagree with this statement:

Banks, financial institutions, auto manufacturers and other companies that receive federal bailout money should NOT be spending money on sports marketing (for example, naming rights, sponsorships, suites, etc.).

Does a sports sponsorship of their favorite team/athlete make FANS more likely to buy that sponsor's products?

If a company sponsors your favorite sports team/athlete, does that sponsorship make YOU more likely to buy that company’s products?

Do FANS know which companies sponsor their favorite sports team/event/athlete?

Do YOU know which companies sponsor your favorite sports team/event/athlete?

To grow its audience in the United States, what does professional tennis need MOST?

In the last year, how often do you think FANS have:

In the last year, how often have YOU:

Watched a live sporting event streamed to a computer.

When FANS watch sports on TV, how important do you think the on-air broadcasters/commentators are to THEM in deciding what to watch?

When YOU watch sports on TV, how important are the on-air broadcasters/commentators in deciding what you watch?

In watching live sports events on TV, have you ever been so unhappy with the on-air play-by-play and color commentators that you: (check all that apply)

1.     Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?