Should the Augusta National Golf Club, home of the Masters Golf Tournament, admit women?

Yes – 59.85%
No – 28.62%

Please indicate your gender.

Male – 89.96%
Female – 10.04%

Risking their own careers, U2’s Bono, Muhammad Ali and others have used their fame to lead social causes.   Should Tiger Woods do the same?

Yes – 45.72%
No – 30.86%

In your opinion, does Tiger Woods have enough power to start his own Tour?

No – 51.30%
Yes - 45.35%

This is the first year that the big marathon running events have collaborated to form the “Majors:” Berlin, Boston, Chicago, London & New York.   Will this increase the profile of the sport?

Yes – 70.04%
No – 27.34%

Thinking about a marathon series in Berlin, Boston, Chicago, London & New York, which of the following would be the best series title sponsor?

Nike – 26.59%
Adidas/Reebok - 22.85%
American Express – 8.24%
Visa – 4.49%
Mastercard – 3.75%
Aquafina – 3.37%
ING – 3.37%
BMW – 3.00%
Dasani – 3.00%
Other – 2.25%
Citigroup – 1.87%
AIG – 1.50%
Mercedes – 1.50%
Danon – 0.75%

Which of the following items is MOST likely to boost MLS’s business this season?

David Beckham – 67.67%
More & better TV coverage – 20.30%
Team ties with international soccer clubs – 5.26%
New soccer stadiums on the horizon – 2.63%
Stronger sponsor lineup – 1.13%
More diverse ownership – 0.75%
Other – 2.26%

Which of the following best describes MLS in its product lifecycle?

Rising star with still more growth potential – 63.53%
Established product that has reached its peak – 21.80%
Mature product that is beginning to level off or decline – 14.66%

Pretend you are in charge of marketing for MLS with limited resources.   Which of the following strategies would you most emphasize?

Star creation – make the players celebrities – 53.38%
Converting youth soccer players – 18.80%
Focusing on young adults 18-34 – 12.03%
Stronger emphasis on database marketing – 8.65%
Other – 5.26%

What kind of halftime entertainment is your personal favorite?

Live music – 39.47%
Fan contests – 20.30%
Stunts – 12.03%
Acrobatics – 7.89%
No entertainment – 6.77%
Animal acts – 4.14%
Prize giveaways – 3.76%
Other – 2.26%

Please select the category that includes your age?

45-54 – 33.08%
35-44 – 34.59%
25-34 – 19.17%
55-64 – 9.02%
18-24 – 1.88%
65+ - 1.88%
Prefer not to answer – 0.38%

Who has the best at-event entertainment (please do not select your own sport)?

NBA/WNBA – 38.35%
NFL – 22.93%
NASCAR – 8.27%
MLB – 5.64%
AFL – 5.26%
NHL – 4.14%
MLS – 0.75%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

5- Somewhat Optimistic – 41.73%
6- Very Optimistic – 34.96%
7- Extremely Optimistic – 12.41%
4- Neither Optimistic nor Pessimistic – 6.02%
3- Somewhat Pessimistic – 1.50%
2- Very Pessimistic – 0.38%
1- Extremely Pessimistic – 0.38%