TURNKEY Sports Poll March 2004 - Success of the 2004 Summer Olympics, sports agents affects on young athletes

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

March 2004
Success of the 2004 Summer Olympics, sports agents affects on young athletes

Will Janet Jackson's "wardrobe malfunction" negatively impact advertising/sponsorship revenue for next year's Super Bowl?

No - 82.46%

Yes - 16.11%

No Response - 1.42%

If Kobe Bryant remains with the Lakers and is convicted of rape, how will that impact the following Lakers' revenues? PLEASE SELECT ALL THAT APPLY

None of the above - 42.31%

Lakers sponsorship revenue will decrease - 37.02%

Lakers road ticket sales will decrease - 27.88%

Lakers home ticket sales will decrease - 15.87%

Lakers road ticket sales will increase - 7.21%

Lakers home ticket sales will increase - 2.40%

Lakers sponsorship revenue will increase - 1.44%

No Response - 5.29%

Which of the following products, if any, should sports leagues ban as sponsors and advertisers? SELECT ALL THAT APPLY

None of these should be banned - 43.00%

Other gambling outlets such as web sites - 40.58%

Casinos - 27.05%

Condoms - 27.05%

Hard liquor (excluding beer and wine) - 26.09%

Erectile dysfunction products - 19.32%

No Response - 0.97%

How would you evaluate Jacques Rogge's leadership of the International Olympic Committee since he was elected its President in July 2001?

Fair - 37.07%

Good - 33.17%

Excellent - 5.85%

Poor - 4.88%

No Response - 19.02%

How strong is the International Olympic brand today?

Somewhat strong - 45.37%

Very strong - 27.32%

Somewhat weak - 13.66%

Extremely strong - 5.37%

Very weak - 5.37%

Extremely weak - 0.00%

No Response - 2.93%

If you were the decision maker and your company had the opportunity to bring clients and guests to the summer Olympics in Athens for corporate hospitality, would you do it?

Yes - 40.69%

No because of security concerns - 29.41%

No for some other reason - 25.98%

No Response - 3.92%

Which of the following poses the biggest threat to a successful summer Olympics in Athens?

Terrorism - 41.18%

Facilities or infrastructure not being completed on time - 29.90%

Difference in time zones from the United States (Noon East Coast = 7pm Athens) - 20.59%

Scandal involving performance enhancing drugs - 3.92%

No Response - 4.41%

Which of the following has most influenced high school athletes to directly enter professional leagues without attending college:

Large rookie salaries - 58.33%

Agents - 31.37%

3rd Party scouting services - 3.92%

Sponsors - 3.43%

Scouts/team reps. - 0.98%

No Response - 1.96%

Do you agree or disagree with the following statement? Sports agents need more regulation:

Strongly agree - 47.03%

Somewhat agree - 34.65%

Neither agree nor disagree - 12.87%

Somewhat disagree - 4.46%

Strongly disagree - 0.99%

If there is going to be greater regulation of sports agents, where should that regulation come from:

Collective bargaining between leagues and players' associations - 30.91%

Leagues and governing bodies - 29.09%

Players' associations - 26.67%

Federal government - 10.91%

State governments - 2.42%

No Response - 0.00%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your business?

Somewhat optimistic - 40.50%

Very optimistic - 34.00%

Extremely optimistic - 12.00%

Somewhat pessimistic - 6.00%

Neither optimistic nor pessimistic - 5.00%

Very pessimistic - 1.50%

Extremely pessimistic - 1.00%

No Response - 0.00%