TURNKEY Sports Poll

June 2010
Current events, sponsorship, and action sports 

Cleveland Cavaliers – 48%
Chicago Bulls  – 28%
New York Knicks – 19%
New Jersey Nets – 6%
Other team – 2%
Miami Heat – 1%
Los Angeles Clippers – 1%

The International Olympic Committee – 61%
Local organizing committees – 35%

Washington, DC – 26%
None of the above – 24%
Chicago – 14%
Boston – 11%
Seattle – 9%
Denver – 7%
Philadelphia – 4%
Baltimore – 1%

No – 74%
Yes – 21%

Very likely – 5%
Somewhat likely – 22%
Neither likely nor unlikely – 10%
Somewhat unlikely – 20%
Very unlikely – 42%

MLB – 49%
NFL – 21%
NBA – 14%
NHL – 6%
MLS – 2%

Yes – 77%
No – 9%

Red Bull – 59%
Mountain Dew – 59%
Vans – 23%
Amp Energy – 20%
Monster – 15%
Nike – 13%
Adidas – 9%
X-Box – 8%
DC Schoes – 6%
Reef – 2%
Toyota – 2%
Kia – 1%

Still room for growth – 46%
Already peaked but holding its grounds – 43%
On the decline – 9%

Significantly increase value of other deals – 7%
Moderately increase value of other deals – 45%
No effect – 24%
Moderately decrease value of other deals – 8%
Significantly decrease value of other deals – 2%

More activation options – 24%
Lower rights fees – 23%
“Pay for performance” clauses – 23%
Category exclusivity – 12%
Shorter terms – 10%
Improved sponsorship performance reporting – 5%

New Meadowlands Stadium – 59%
Cowboys Stadium – 35%

7 - Extremely optimistic – 8%
6 - Very optimistic – 29%
5 - Somewhat optimistic – 44%
4 - Neither optimistic nor pessimistic – 12%
3 - Somewhat pessimistic – 6%
2 - Very pessimistic – 1%
1 - Extremely pessimistic – 1%