June 2009
"The elites", action sports, video games, and sports management programs.
Who do you think will win the 2009 NBA Finals?
What major sports property draws the highest-earning demos?
- PGA/LPGA - 57.36%
- NFL - 12.83%
- NHL - 8.30%
- NBA - 7.55%
- WTA/ATP - 3.40%
- MLB - 3.02%
- NASCAR - 0.75%
- Other - 2.26%
No response/Not sure - 4.53%
If you were looking to reach high-end demos, which of the following "non-traditional" events would you say delivers best for a sponsor?
- America's Cup (sailing) - 49.43%
- World Polo Championship - 9.81%
- Westminster Dog Show - 9.81%
- 24 Hours of Le Mans (sports car racing) - 8.68%
- World Equestrian Games - 4.15%
- Head of the Charles Regatta (rowing) - 2.64%
- The Hambletonian (harness racing) - 0.75%
- ICC World Cup Twenty20 (cricket) - 0.38%
No response/Not sure - 14.34%
Do you agree or disagree with the following statements?
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Agree
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Disagree
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No response/ Not sure
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The current action sports calendar is too cluttered.
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33.33%
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34.51%
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32.16%
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Action sports are reaching the level of general sports fan acceptance currently enjoyed by traditional sports.
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21.18%
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67.06%
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11.76%
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Action sports have reached their zenith in terms of general fan interest.
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34.90%
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48.63%
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16.47%
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To what extent do you agree or disagree with the following statement:
Action sports properties do a better job utilizing social networking than "traditional sports".
- Neither agree nor disagree - 26.27%
- Agree - 43.14%
- Disagree - 9.80%
- Strongly agree - 5.49%
- Strongly disagree - 1.18%
No response/Not sure - 14.12%
Which energy drink/soda brand does the best job activating around action sports?
- Mountain Dew - 41.96%
- Red Bull - 39.22%
- Monster - 9.41%
- Rockstar - 1.57%
- Other (Please specify) - 0.00%
No response/Not sure - 7.84%
EA Sports recently launched EA Sports Active, an interactive fitness-themed video game for the Wii designed to appeal to women. To what extent will games like this increase female interest in video game systems?
No response/Not sure - 7.11%
EA Sports Active and the Wii Fit are examples of fitness-themed video games. Are such games short-lived fads, or do they have staying power?
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Here to stay
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Fads
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No response/Not Sure
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Which video game format will enjoy the most growth over the next five years?
- Wireless/handheld (Nintendo DS, mobile phone, etc.) - 39.76%
- Consoles (Xbox 360, Wii, Playstation, etc.) - 34.65%
- Online/computer - 15.75%
No response/Not sure - 9.84%
Do you hold any of the following sport management degrees? (Select all that apply)
- MS - Sport Management - 11.86%
- BS - Sport Management - 7.51%
- Other - 5.53%
- MBA with a focus in Sport Management - 5.14%
- PhD - Sport Management - 0.40%
- Professional Certificate - Sport Management - 0.40%
None of the above - 71.15%
You have to hire a new entry level person for your company. There are two candidates that are identical in every way except one has an undergraduate degree in sports management and one has an undergraduate degree in business. Which one are you more inclined to hire?
- The candidate with the general business degree - 48.62%
- The candidate with the sports management degree - 33.99%
No response/Not sure - 17.39%
Do sport management programs do an adequate job of managing student expectations with regard to their job prospects upon graduation?
No response/Not sure - 32.14%
What is the most important element of a sports business education program?
- Internship opportunities - 34.52%
- Alumni connections - 15.08%
- Quality of faculty - 15.87%
- Program's official relationships with outside organizations - 14.29%
- Variety of courses - 6.75%
- Location of school - 0.40%
- Other (Please specify) - 3.57%
- A sample of responses:
- Teaching sales
- Academic rigor
- General Business Education
- Hands on project work
- Amount of time, doing sales training for students
No response/Not sure - 9.52%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?
