TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

June 2008
Topics include ticketing, sports video games, promotions, and action sports.  

In the next three years, do you think that the growth of the secondary ticketing market will erode the season ticket base of professional sports teams?

  • No, not really – 48.10%
  • Yes, somewhat – 27.85%
  • No, not at all – 14.77%
  • Yes, definitely – 8.44%

No response/not sure - 0.84%

Three years from today, which of the following companies will be the leader in the secondary ticketing market?

  • StubHub – 40.51%
  • TicketExchange (TicketMaster) – 32.49%
  • eBay – 10.13%
  • RazorGator – 3.80%
  • Viagogo – 1.69%
  • Seat Exchange – 0.00%
  • Other – 3.80%

No response/not sure – 7.59%

Many states have repealed “scalping” laws regulating the secondary ticket market. Do you think scalping laws are needed?

  • Yes – 48.09%
  • No – 46.38%

No response/not sure – 5.53%

In the next three years, do you think “loaded tickets” (i.e., tickets with a set amount of money included in the ticket price that can be used for food or merchandise) will become more or less popular?

  • More popular – 76.17%
  • No change – 16.17%
  • Less popular – 5.11%

No response/not sure – 2.55%

The Wii Fit is an example of a fitness-themed video game.  Are such games short-lived fads, or do they have staying power?

  • Here to say – 47.64%
  • Fads – 45.06%

No response/not sure – 7.3%

How would you describe the current state of the sports video game market? Is it:

  • Growing – 59.23%
  • Stagnant – 33.48%
  • In decline – 2.15%

No response/not sure – 5.15%

What video game company has the best sports strategy?

  • Nintendo (Wii, DS) – 36.05%
  • Sony (Playstation, PSP) – 25.32%
  • Microsoft (X-Box 360) – 19.31%
  • Other – 2.15%

No response/not sure – 17.17%

What sport is best suited for video games?

  • Football – 45.06%
  • Baseball – 14.59%
  • Golf – 10.30%
  • Basketball – 5.15%
  • Soccer – 3.43%
  • Hockey – 3.00%
  • Skateboarding – 2.58%
  • Tennis – 2.15%
  • Olympic Sports – 1.29%
  • Boxing - 0.86%
  • Other – 2.58%

No response/not sure – 9.01%

What company makes the most entertaining sports video games?

  • EA Sports – 62.66%
  • Nintendo – 6.01%
  • 2K Sports – 5.58%
  • Activision – 1.29%
  • Atari – 1.29%
  • Midway – 0.86%
  • Sony – 0.86%
  • Sega – 0.43%
  • Konami – 0.00%
  • THQ – 0.00%
  • Other – 0.00%

No response/not sure – 21.03%

What promotion/giveaway works the best in boosting attendance?

  • Bobblehead – 30.90%
  • N/A – They all have essentially the same effect – 28.33%
  • Jersey – 12.88%
  • Cap/Headwear – 7.30%
  • T-Shirt – 5.15%
  • Figurine – 1.72%
  • Fleece Blankets – 1.72%
  • Bags (Duffle, Backpacks, Tote, etc.) – 0.43%
  • Drinkware – 0.00%
  • Other – 2.15%

No response/not sure – 9.44%

In general, do giveaway items drive attendance?

  • Yes – 65.24%
  • No – 28.33%

No response/not sure – 6.44%

Can action sports retain fans as they get older?

  • Yes – 57.33%
  • No – 34.91%

No response/not sure – 7.76%

Will the action sports fan base be larger or smaller 5 years from now?

  • Larger – 48.71%
  • Will remain the same – 36.64%
  • Smaller – 11.64%

No response/not sure – 3.02%

Which action sports property is best suited for growth over the next 5 years?

  • Summer X-Games – 24.14%
  • Winter X-Games – 22.84%
  • AST Dew Tour – 18.10%
  • Maloof Money Cup – 2.59%
  • LG Action Sports World Tour – 1.29%
  • Pro-tec Pool Party – 0.00%
  • Other – 2.59%

No response/not sure – 28.45%

What is your perception of which of the following agencies has the best action sports strategy?

  • Wasserman Media Group – 19.40%
  • Fuse – 12.07%
  • IMG – 7.33%
  • Live Nation – 5.17%
  • Octagon – 4.31%
  • Velocity – 4.31%
  • Momentum – 0.43%
  • Other – 0.86%

No response/not sure – 46.12%

How satisfied are you with your life as a “sports insider?”

  • 4 – 51.30%
  • 5 - Totally satisfied – 24.78%
  • 3 – 18.70%
  • 2 – 2.61%
  • 1 - Totally disatisfied – 0.43%

No response/not sure – 2.17%

Knowing what you know now about your life in the sports industry, would you push the restart button if you could?

  • No – 57.83%
  • Yes – 40.00%

No response/not sure – 2.17%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 5- Somewhat Optimistic – 44.78%
  • 6- Very Optimistic – 26.96%
  • 7- Extremely Optimistic – 13.04%
  • 4- Neither Optimistic nor Pessimistic – 6.96%
  • 3- Somewhat Pessimistic – 6.96%
  • 2- Very Pessimistic – 0.87%
  • 1 - Extremely Pessimistic – 0.43%

No response/Not sure – 0.00%
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