TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

June 2007
Women, action sports, experiential marketing and All Star games

How convinced are you that the Americans with Disabilities Act (ADA) is working at sports facilities across the United States?

  • Mostly Convinced – 45.63%
  • Somewhat Convinced – 26.62%
  • Not At All Convinced – 12.93%
  • Completely Convinced – 5.70%

No opinion – 9.13%

Do you believe that the disabled feel welcome at U.S. sports facilities?

  • Yes – 68.82%
  • No – 17.87%

No opinion – 13.31%

When thinking about a major sporting event (e.g., Super Bowl, World Series, The Daytona 500, The Masters, etc.), is it realistic to expect the disabled to experience the same level of access and convenience as the non-disabled?

  • No – 53.99%
  • Yes – 39.92%

No opinion – 6.08%

Which sports league has the most competitive All Star Game?

  • MLB – 66.92%
  • MLS – 6.84%
  • NBA – 6.46%
  • NHL – 4.56%
  • Other – 4.94%
  • NFL – 1.52%

No opinion – 8.75%

Some form of the WUSA (women’s pro soccer) may be re-launched in the next year or so.   What is your opinion about its likelihood of success?

  • Extremely Unlikely – 43.35%
  • Somewhat Unlikely – 38.78%
  • Somewhat Likely – 15.97%
  • Extremely Likely – 0.76%

No opinion – 1.14%

Under the theory that the NBA has helped the WNBA, should MLS own and operate a new pro soccer league for women?

  • No – 56.65%
  • Yes – 36.50%

No opinion – 6.84%

In your view, who has done the MOST to support and encourage women’s athletics?

  • NCAA – 62.74%
  • WNBA – 11.79%
  • LPGA – 11.03%
  • WTA – 7.22%
  • Other – 3.42%
  • WUSA – 0.76%
  • AVP – 0.38%

No opinion – 2.66%

In your view, who has been the MOST SUCCESSFUL at courting female fans?

  • NFL – 23.57%
  • NASCAR – 16.73%
  • WNBA – 11.79%
  • MLB – 11.41%
  • NCAA – 8.75%
  • LPGA – 8.37%
  • WTA – 5.70%
  • NHL – 2.28%
  • MLS – 1.90%
  • NBA – 1.52%
  • PGA Tour – 1.52%
  • AVP – 1.14%
  • IRL – 0.00%
  • Other – 0.00%

No opinion – 5.32%

When we say the phrase “experiential marketing,” do you feel you have a clear idea of what this means?

  • Yes – 66.16%
  • No – 33.46%

No opinion – 0.38%

Which of the following best describes experiential marketing over the next five (5) years?

  • Gaining momentum-trending up – 62.69%
  • About the same as the last 5 years – 15.77%
  • On fire-red hot growth – 10.00%
  • Losing steam-trending down – 4.23%
  • Dead in the water – 0.00%

No opinion – 7.31%

Pretend you are a brand manager for a consumer packaged goods product.   What is the biggest advantage of experiential marketing over mass media?

  • Stimulate emotional affiliation with the event – 43.08%
  • In person contact with brand “ambassador” – 20.77%
  • Can capture customer data for follow-up – 13.85%
  • Can distribute product samples – 13.08%
  • Can interview prospective customers – 1.92%

No opinion – 7.31%

If experiential marketing is growing, is that good for sports properties?

  • Yes – 83.85%
  • No – 5.77%

No opinion – 10.38%

Off the top of your head, do you know the difference between supercross and motocross?

  • No – 75.00%
  • Yes – 24.23%

No opinion – 0.77%

Which of the following best describes action sports in the U.S. over the next five (5) years?

  • Gaining momentum-trending up – 43.08%
  • About the same as the last 5 years – 42.31%
  • Losing steam-trending down – 8.46%
  • On fire-red hot growth – 3.85%
  • Dead in the water – 0.00%

No opinion – 2.31%

What do you feel is the MOST PROMINENT action sport with the most fan support?

  • Snowboarding – 35.77%
  • Skateboarding – 30.00%
  • BMX – 10.00%
  • FMX – 3.08%
  • Freestyle skiing – 2.69%
  • Surfing – 1.54%
  • Other – 0.77%

No opinion – 16.15%

The AST Dew Tour is into its third season. How would you grade its business performance so far?

  • Turnkey Sports Poll Panelists gave the AST Dew Tour a C Average (2.18 GPA)

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 12.69%
  • 6- Very Optimistic – 41.15%
  • 5- Somewhat Optimistic – 37.31%
  • 4- Neither Optimistic nor Pessimistic – 4.23%
  • 3- Somewhat Pessimistic – 2.69%
  • 2- Very Pessimistic – 0.00%
  • 1- Extremely Pessimistic – 0.00%

No response – 1.92%
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