TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

June 2006
NBA Finals, professional rodeo, revenue at sporting events

If the U.S. National soccer team were to win the 2006 World Cup this summer, do you think that would be “bigger” than the 1980 Miracle on Ice?

  • No – 55.75%
  • Yes – 43.36%

No response – 0.88%

Do you think that MLB Commissioner Bud Selig is “rooting” for Barry Bonds to break Hank Aaron’s All-Time Career Home Run Record of 755 homers?

  • No – 91.59%
  • Yes – 5.31%

No response – 3.10%

Do you think that a majority of NBA owners are “rooting” for Mark Cuban’s Dallas Mavericks to beat the Miami Heat in the NBA Finals?

  • No – 82.30%
  • Yes – 11.95%

No response – 5.75%

In 2004 the Lakers traded Shaquille O'Neal and kept Kobe Bryant.  Assuming they absolutely had to trade one of these players, did they make the right choice?

  • Yes – 50.88%
  • No – 45.58%

No response – 3.54%

Professional rodeo is a sport that is …

  • Holding steady – 50.88%
  • On the rise – 26.99%
  • On the decline – 16.37%

No response – 5.75%

What would have the greatest effect on growing the sport of professional rodeo in the United States?

  • More television exposure – 38.84%
  • Better marketing of athletes – 20.54%
  • More appeal for younger demographic – 18.75%
  • More sponsor activation – 8.48%
  • Better marketing of bulls – 5.80%

No response – 7.59%

What do you see as the biggest challenge currently facing sports venue concessions?

  • Providing healthier alternatives – 23.21%
  • Increasing the speed of service – 21.88%
  • Offering greater food & beverage varieties – 17.86%
  • Growing current levels of per caps  - 15.18%
  • Growing current profit margins – 9.38%
  • Working with branded concepts – 8.93%

No response – 3.57%

Who does the best job of activating sports sponsorships at-event?

  • Anheuser-Busch – 73.66%
  • Miller Brewing  - 11.61%
  • Other – 5.36%
  • Coors Brewing – 3.57%

No response – 5.80%

Which sponsorship category will provide the most opportunity for revenue growth in the next year?

  • Energy drinks – 61.88%
  • Bottled water – 10.76%
  • Malt beverages (beer) – 8.52%
  • Other – 6.73%
  • Isotonics – 6.28%
  • Carbonated beverages (soda) – 1.35%

No response – 4.48%

When building a new training facility for a professional team, the player operations department and the business operations department should be housed together in the same building?

  • Agree – 76.23%
  • Disagree – 19.73%

No response – 4.04%

What is your opinion of Roger Clemens signing with the Houston Astros last week?

  • It enhances his status – 51.12%
  • It tarnishes his status – 32.74%

No response – 16.14%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 16.14%
  • 6- Very Optimistic – 31.84%
  • 5- Somewhat Optimistic – 43.05%
  • 4- Neither Optimistic Nor Pessimistic – 4.04%
  • 3- Somewhat Pessimistic – 1.79%
  • 2- Very Pessimistic – 0.45%
  • 1- Extremely Pessimistic – 0.45%

No response – 2.24%
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