TURNKEY Sports Poll June 2005 - Sports work stoppage, Indy 500, marketability of Danica Patrick

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

June 2005
Sports work stoppage, Indy 500, marketability of Danica Patrick

How likely is it that the NHL work stoppage will cause the cancellation of regular season games this upcoming Fall?

Somewhat Likely - 35.59%

Somewhat Unlikely - 33.33%

Extremely Unlikely - 22.07%

Extremely Likely - 7.66%

No Response - 1.35%

How likely is an NBA work stoppage?

Somewhat Likely - 47.30%

Somewhat Unlikely - 31.53%

Extremely Unlikely - 10.36%

Extremely Likely - 9.91%

No Response - 0.90%

How likely is an NFL work stoppage?

Extremely Unlikely - 55.86%

Somewhat Unlikely - 35.59%

Somewhat Likely - 6.31%

Extremely Likely - 1.35%

No Response - 0.90%

Which Olympics do you prefer to watch?

Summer Olympics - 60.81%

Winter Olympics - 37.84%

No Response - 1.35%

In your opinion, which of the following is the more GLOBAL event?

World Cup (soccer) - 57.21%

Winter Olympics - 42.34%

No Response - 0.45%

What is the most important element for a city to become a successful AMATEUR sports destination?

Top-notch venues - 54.05%

Strong local sponsors - 31.08%

Low-cost lodging - 7.66%

Major airport - 6.31%

No Response - 0.90%

Not counting the time you spend watching your own sport or sports that you have a direct business interest in, how much sports TV do you generally watch?

1-5 hours per week - 51.80%

6-10 hours per week - 23.42%

Less than an hour each week - 11.26%

More than 15 hours per week - 6.76%

11-15 hours per week - 6.31%

No Response - 0.45%

Which of the following shows do you watch most often?

Outside the Lines - 21.62%

The Sports Reporters - 21.17%

Real Sports - 20.27%

Pardon the Interruption - 17.57%

CostasNOW - 6.31%

No Response - 13.06%

Did you watch the Indy 500?

No - 71.62%

Yes - 27.93%

No Response - 0.45%

Danica Patrick finished 4th in this year's Indy 500. On a scale of 1-to-7 where 1 is no potential at all and 7 is sky's the limit, how much potential does Danica have as a crossover star beyond the sports pages?

7 Sky's the limit - 19.35%

6 - 33.87%

5 - 29.03%

4 - 11.29%

3 - 1.61%

2 - 4.84%

1 No potential - 0.00%

No Response - 0.00%

Which of the attributes listed below should the IRL emphasize in promoting Danica Patrick in order to build a crossover star beyond the sports pages?

Sexy - 32.26%

Beautiful - 24.19%

Athletic - 17.74%

Fast - 17.74%

Tough - 4.84%

No Response - 3.23%

Which of the following sports is the best investment when considering an investment in a franchise?

AAA baseball - 54.95%

AFL - 13.51%

MLS - 12.61%

NLL - 5.86%

AHL - 3.60%

ECHL - 3.60%

MISL - 1.35%

No Response - 4.50%