TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

June 2004
New venues, structure of extreme sports, advertising on websites

Which sport is best positioned for growth over the next 3 years – in North America?

  • Auto Racing - NASCAR - 21.05%
  • Football - NFL - 15.79%
  • Extreme Sports - 14.74%
  • Baseball - MLB - 14.21%
  • Soccer – MLS - 10.53%
  • Basketball - NBA - 5.79%
  • Hockey – NHL - 4.74%
  • Auto Racing – IRL - 2.63%
  • Golf – PGA Tour - 2.63%
  • Soccer – MISL - 2.11%
  • Golf – LPGA Tour - 1.58%
  • Other – AFL - 1.58%
  • Tennis - 0.00%

No Response - 2.63%

Which sport or league is most effective for sponsors to reach teenagers?

  • Extreme Sports - 50.27%
  • Basketball - NBA - 20.32%
  • Football - NFL - 14.97%
  • Soccer – MLS - 3.21%
  • Baseball - MLB - 2.14%
  • Hockey – NHL - 1.60%
  • Soccer – MISL - 1.60%
  • Auto Racing - NASCAR - 1.07%
  • Golf – PGA Tour - 1.07%
  • Tennis - 0.53%
  • Other – AFL - 0.53%
  • Other – College Sports - 0.53%         
  • Auto Racing - IRL - 0.00%
  • Golf – LPGA Tour - 0.00%

No Response - 2.14%

Should Extreme Sports form leagues or governed tours like the PGA Tour?

  • Yes - 52.15%
  • No - 40.32%

No Response - 7.53%

The New York Jets have proposed a new stadium on the West Side of Manhattan.  In your opinion, how likely is it that this project will be built?           

  • Somewhat likely - 31.35%
  • 50/50 - 28.11%
  • Somewhat unlikely - 16.76%
  • Highly likely - 15.68%
  • Highly unlikely - 4.86%

No Response - 3.24%

What sport has done the best job in positioning its members to be able to secure public financing for new venues? 

  • College Sports 5.43%
  • NFL - 64.67%
  • MLB - 14.13%
  • NBA - 3.80%
  • NASCAR - 2.17%
  • MLS - 1.63%
  • NHL - 1.09%

No Response - 7.07%

How important is the Internet and web advertising in your organization’s current marketing mix?   

  • Somewhat Important - 39.34%
  • Very Important - 30.60%
  • Slightly Important - 18.03%
  • Not Important - 10.38%

No Response - 1.64%

Which groups are you trying to reach on the Internet with your current web advertising?     

  • Men 21-34 - 50.82%
  • Families - 27.87%
  • Businesses - 26.78%
  • Women 21-34 - 24.04%
  • Teenagers - 22.95%
  • Don’t advertise on the web - 13.11%
  • No specific target - 10.93%
  • Pre-teens - 5.46%
  • Other - 2.19%

No Response - 3.28%

What is the biggest challenge sports property web sites face?

  • Clutter – too much online clutter - 26.78%
  • Sales – demonstrating advertiser value - 22.95%
  • Content – creating unique content - 18.03%
  • Timeliness – keeping sites fresh and current - 16.39%
  • Traffic – driving fans to the site - 13.11%
  • Security – protecting e-commerce transactions - 0.55%

No Response - 3.28%

Compared to industry peers with similar experience and achievements, do you feel your current compensation is:

  • About the same as your peers - 48.09%
  • Lower than your peers - 28.96%
  • Higher than your peers - 16.94%

No Response - 6.01%

Compared to two years ago, have staffing levels at your organization:          

  • Increased - 43.72%
  • Remained the same - 27.32%
  • Decreased - 27.32%

No Response - 1.64%
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