July 2010
Current events, college football, sports networks, youth sports and tennis.
Which of the following best describes your interest level in the 2010 FIFA World Cup?
- I was more engaged in the 2010 FIFA World Cup than I originally anticipated I would be - 41%
- I was as engaged in the 2010 FIFA World Cup as I originally anticipated I would be - 43%
- I was less engaged in the 2010 FIFA World Cup than I originally anticipated I would be - 15%
No response / Not sure - 1%
What will be the effect of the 2010 FIFA World Cup on MLS’ popularity?
No response / Not sure - 1%
Which of the following community programs do you feel is most effective in positively impacting the lives of America’s youth?
- Play 60 (NFL) - 30%
- RBI (MLB) - 17%
- NBA/WNBA FIT - %
- Hockey is for Everyone (NHL) - 4%
- MLS W.O.R.K.S - 3%
No response / Not sure - 32%
Which of the following youth sports will experience the fastest growth in the next five years?
- Lacrosse - 41%
- Soccer - 20%
- Basketball - 10%
- Baseball - 8%
- Hockey - 5%
- Golf - 3%
- Football - 2%
- Skateboarding - 2%
- Tennis - 2%
- Snowboarding - 1%
No response / Not sure - 6%
What is the biggest issue or threat to youth sports in America?
- Cost of participation - 39%
- Inadequate focus on academics - 17%
- Repetitive use injuries - 16%
- Commercialization of youth sports - 15%
- Use of performance enhancing drugs - 5%
No response / Not sure - 8%
Which of the following planned networks is most likely to be around ten years from now?
- Pac-10 Network - 59%
- University of Texas Network - 20%
- Houston Astros/Rockets Network - 10%
- Oklahoma University Network - 0%
No response / Not sure - 11%
What is the biggest challenge for upstart sports networks?
- Carriage fees / distribution - 59%
- Securing content - 18%
- Advertising sales - 10%
- Production costs - 7%
- Other - 3%
No response / Not sure - 3%
Which of the following specialized sports channels do you feel has been most successful?
- NFL Network - 27%
- Golf Channel - 18%
- MLB Network - 18%
- ESPNU - 13%
- Big Ten Network - 8%
- Speed - 8%
- NBA TV - 5%
- NHL Network - 1%
- Tennis Channel - 1%
- Fuel - 0%
No response / Not sure - 0%
The most recent round of conference realignment ended with the Pac-10 picking up Colorado and Utah, and the Big Ten picking up Nebraska. When do you expect another round of realignment to occur in the BCS Conferences?
No response / Not sure - 7%
When will the Notre Dame Football program join a conference?
No response / Not sure - 9%
Which is your favorite Grand Slam Tournament?
N/A – I don’t follow tennis - 13%
What is your perception of the state of tennis in the U.S.?
No response / Not sure - 3%
Which tennis tour currently generates more interest in the U.S.?
No response / Not sure - 17%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?
