TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

July 2007
NFL Europe, NBA Draft, Lance Armstrong, the Beijing Olympics, U.S. Open Tennis and minor league sports

The Tour de France starts July 7th.   David Walsh’s new book, called From Lance to Landis, claims that Lance Armstrong used performance enhancing drugs.   Armstrong vehemently denies such claims.  Who do you believe?

  • Lance Armstrong – 44.98%
  • David Walsh – 20.45%

No Response/Not sure -34.57%

Last week NFL owners decided to terminate their European league, NFL Europa, which had been losing money.   Was this the right decision?

  • Yes – 79.93%
  • No – 11.52%

No Response/Not sure – 8.55%

For the NBA Draft, should the NBA retire the ping pong balls and go back to the previous practice of teams drafting in their reverse order of finish?

  • Yes – 55.02%
  • No – 39.41%

No Response/Not sure – 5.58%

Do you think Beijing will be ready for the 2008 Summer Olympics?

  • Yes – 77.32%
  • No – 14.50%

No Response/Not sure – 8.18%

Which sponsor below is best positioned to gain the most from the 2008 Summer Olympics in Beijing?

  • Coca-Cola – 26.77%
  • Visa – 18.59%
  • McDonald’s – 14.87%
  • GE – 8.55%
  • Anheuser-Busch – 7.43%
  • Johnson & Johnson -3.35 %
  • Kodak – 2.60%
  • Other ______________ - 1.12%
    • AT&T
    • Bank of America
    • Li-Ning

No response/Not sure – 16.73%

In your opinion, will the 2012 London Games get more or less sponsor interest in comparison to the 2008 Beijing Games?

  • Somewhat more – 34.20%
  • Somewhat less – 25.28%
  • About the Same – 17.47%
  • Much more – 15.61%
  • Much less – 5.58%

No response/Not sure – 1.86%

In your opinion, who does the BEST job with merchandise licensing?

  • NFL – 47.35%
  • NASCAR – 21.21%
  • MLB – 14.39%
  • NBA – 7.95%
  • PGA tour – 1.89%
  • NHL – 1.14%
  • World Wrestling Entertainment – 1.14%
  • LPGA Tour – 0.38%
  • Other _____________________ - 0.38%
    • CLC
  • MLS – 0.00%

No response/Not sure – 4.17%

In today’s world, who is best positioned to maximize revenue from all forms of merchandise licensing?

  • Professional Sports – 69.70%
  • Feature Films – 14.02%
  • Video Games – 5.30%
  • Musical Artists – 4.17%
  • Television Series – 3.41%
  • Other _______________ - 0.38%
    • Collegiate sports

No response/Not sure – 3.03%

In the next five (5) years, which category of licensed sports products do you expect to see the biggest growth?

  • Video games – 29.55%
  • Women’s products/apparel – 26.14%
  • Children’s products/apparel – 9.85%
  • DVDs – 7.58%
  • Recreational/tailgating – 5.68%
  • Collectibles/memorabilia – 4.92%
  • Home/Office – 3.41%
  • Other________________ - 2.27%
    • Wireless
    • Digital
    • Video on demand
    • Digital/ Mobile
    • Technology/telecom
    • New media
  • Books/magazines – 0.00%

No response/Not sure – 10.61%

How would you gauge the health of minor league baseball?

  • Holding steady/leveling off – 58.33%
  • Healthy – continuing to grow and prosper – 34.47%
  • Not healthy – struggling or declining – 3.79%

No response/Not sure – 3.41%

How would you gauge the health of minor league hockey?

  • Not healthy – struggling/declining – 46.59%
  • Holding steady – 34.47%
  • Healthy – continuing to grow and prosper – 4.55%

No response/Not sure – 14.39%

How would you gauge the health of minor league basketball?

  • Not healthy – struggling/declining – 74.24%
  • Holding steady – 10.61%
  • Healthy – continuing to grow and prosper – 4.17%

No response/Not sure – 10.98%

Do you think that the proliferation of minor league sports has the potential to cannibalize major league sports in the next five (5) years?

  • No – 82.95%
  • Yes – 15.91%

No response/Not sure – 1.14%

Do you plan to attend and/or watch any part of the 2007 U.S. Open tennis tournament later this summer?

  • Yes – 57.20%
  • No – 40.91%

No response/Not sure – 1.89%

Do you agree or disagree with this statement:  “today fewer people follow pro tennis compared with 25 years ago.”

  • Strongly agree – 45.45%
  • Somewhat agree – 37.12%
  • Somewhat disagree – 12.88%
  • Strongly disagree – 2.65%

No response/Not sure – 1.89%

Do you think the U.S. Open tennis tournament typically makes money?

  • Yes – 87.12%
  • No – 5.30%

No response/Not sure – 7.58%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 14.77%
  • 6- Very Optimistic – 37.88%
  • 5- Somewhat Optimistic – 39.02%
  • 4- Neither Optimistic nor Pessimistic – 3.79%
  • 3- Somewhat Pessimistic  - 2.65%
  • 2- Very Pessimistic  - 0.76%
  • 1- Extremely Pessimistic – 0.00%

No response  - 1.14%
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