TURNKEY Sports Poll January 2010 - Sponsorship, Super Bowl, NASCAR and Wireless Technology

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

January 2010
Sponsorship, Super Bowl, NASCAR and Wireless Technology

The NY Jets banned alcohol sales in their stadium for their January 3rd home game. Did this decision affect the game experience of Jets ticket buyers?

Yes, negatively - 42%

No, no effect - 20%

Yes, positively - 17%

No response / Not sure - 20%

How much damage did the NBA’s image sustain from the Gilbert Arenas gun incident?

Considerable damage – repercussions for at least one year - 46%

Short term damage – the incident will be forgotten by the All-Star game - 38%

Long term damage – repercussions for several years - 11%

No damage - 3%

No Response / Not Sure - 1%

In your opinion, which of the following metrics will be most important to sponsors in 2010?

ROI – Return on Investment - 57%

ROO – Return on Objective - 33%

ROE – Return on Experience - 6%

No Response / Not Sure - 4%

In your opinion, which of the following objectives will be most important to sponsors in 2010?

Increasing market share - 73%

Building brand recognition - 17%

Client entertainment - 1%

Employee reward / motivation - 0%

None of the above - 3%

No Response / Not Sure - 4%

Should the NFL give more consideration to awarding Super Bowls to open-air stadiums in the North?

No - 53%

Yes, but only for newly built / reconstructed stadiums - 26%

Yes, unconditionally - 17%

No Response / Not Sure - 5%

Beyond the game itself, what is the combined amount of pre-game and post-game TV coverage you watch around the Super Bowl?

0 hours - 10%

1 hour - 42%

2 hours - 30%

3 hours - 10%

4 hours - 3%

5 hours or more - 2%

1.6 hours on average

No Response / Not Sure - 3%

Which cities are best suited to host the Super Bowl? (Please select up to three)

Miami - 60%

San Diego - 47%

New Orleans - 43%

Phoenix - 29%

Dallas - 26%

Los Angeles - 23%

Tampa - 13%

New York - 12%

Houston - 8%

Indianapolis - 5%

Atlanta - 4%

Other - 3%

Jacksonville - 1%

Detroit - 1%

No Response / Not Sure - 2.3%

Brian France has been NASCAR’s CEO since 2003. How would you grade his performance so far?

A - 7%

B - 33%

C - 27%

D - 6%

F - 2%

No Response / Not Sure - 24%

Brian France recently stated:

“My sense is it [sponsorship market] will be difficult, but it’s going to be fine. It will get better because we still have the best value proposition in sports.”

To what extent do you agree with France’s statement that NASCAR presents the best value proposition in sports?

Strongly agree - 5%

Somewhat agree - 19%

Neither agree nor disagree - 12%

Somewhat disagree - 32%

Strongly disagree - 24%

No Response / Not Sure - 9%

In 2010, will NASCAR exceed last year's levels of . . .

	Yes	No	No response/ Not sure
. . . ticket sales?	25%	62%	12%
. . . sponsorship sales?	15%	73%	12%

What single step could NASCAR take to get more people interested in the sport?

Hold more races in big markets - 20%

Showcase driver personalities - 19%

Improve competitive balance - 14%

Shorten races - 10%

Shift focus back to casual NASCAR fans - 9%

Standardize race start times - 8%

Hold races on Saturday nights - 3%

No Response / Not Sure - 18%

Danica Patrick has signed a deal to race part-time in NASCAR’s Nationwide Series. Who will benefit the most?

Danica Patrick - 35%

NASCAR - 29%

Danica’s NASCAR Sponsors - 20%

Danica’s IndyCar Sponsors - 2%

NASCAR’s sponsors - 2%

IndyCar - 1%

No Response / Not Sure - 11%

How would you describe your propensity to try new applications and features on your wireless device?

Moderate – stay current on new features but prefer to keep things simple - 55%

Low – stick to the device’s basic functions - 25%

High – embrace every next “big thing” - 19%

No Response / Not Sure - 1%

In which of the following settings have you used your wireless device (for something other than a phone call)? (Select all that apply.)

During a conference session - 81%

While driving - 70%

During a program at my kid’s school - 36%

During a date - 33%

During a wedding - 28%

During church service - 20%

During class - 20%

During a funeral - 7%

None of these - 6%

N/A – don’t own a wireless device - 0%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 - Extremely optimistic - 7%

6 - Very optimistic - 26%

5 - Somewhat optimistic - 47%

4 - Neither optimistic nor pessimistic - 10%

3 - Somewhat pessimistic - 9%

2 - Very pessimistic - 0%

1 - Extremely pessimistic - 0%

No Response / Not Sure - 0%

	Jan. 2010	Dec. 2009	Nov. 2009	Jan. 2009
Optimistic (5, 6, or 7)	80%	84%	81%	55%
Neutral (4)	10%	8%	8%	13%
Pessimistic (1, 2, or 3)	10%	8%	10%	32%
No response/Not sure	0%	0%	1%	1%