TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

January 2008
Roger Clemens; the 50th Anniversary of the Daytona 500; March Madness and the Arena Football League

Major League Baseball Advanced Media (MLBAM) and the MLB Players Association (MLBPA) have sued CDM Fantasy Sports claiming that CDM has no right to use the names and statistics of MLB players in its fantasy leagues.  MLBAM asserts that the players own their names and stats and that CDM (and other fantasy league operators) have misappropriated this intellectual property without the players consent.   So far the lower courts have ruled in favor of CDM saying that the players’ names and statistics are in the public domain.  Please give us your gut opinion:

Player Names:  Who should own the intellectual property of a player’s name?

  • Player – 47.35%
  • It’s in the public domain – 28.16%
  • League – 11.02%
  • Club – 9.39%

No response/Not sure – 4.08%

Player Stats:  Who should own the intellectual property of a player’s statistics?

  • It’s in the public domain – 46.12%
  • League – 37.55%
  • Club – 10.61%
  • Player – 2.86%

No response/Not sure – 2.86%

Player Image:  Who should own the intellectual property of a player’s image?

  • Player – 52.65%
  • League – 18.37%
  • Club – 15.51%
  • It’s in the public domain – 8.57%

No response/Not sure – 4.90%

Which event below is the MOST PRESTIGIOUS?

  • Masters – 41.80%
  • Super Bowl – 34.84%
  • World Series – 6.15%
  • Final Four – 4.92%
  • Kentucky Derby – 4.51%
  • Stanley Cup Finals – 2.46%
  • Indianapolis 500 – 1.64%
  • Daytona 500 – 0.82%
  • NBA Finals – 0.82%
  • U.S. Open Tennis – 0.41%
  • Other – 0.41%

No response/Not sure – 1.23%

Which event below is the BIGGEST?

  • Super Bowl – 70.08%
  • Daytona 500 – 6.97%
  • Indianapolis 500 – 6.15%
  • World Series – 4.51%
  • Final Four – 3.69%
  • Other – 2.87%
  • U.S. Open Tennis – 2.46%
  • Kentucky Derby – 0.82%
  • Masters – 0.41%
  • NBA Finals – 0.41%
  • Stanley Cup Finals – 0.41%

No response/Not sure – 1.23%

What is your impression of what has been the MOST IMPORTANT motorsports race in the U.S. in each decade? (Please select one response per decade.)

 

In the decade of the: 

1960s

1970s

1980s

1990s

2000s

Daytona 500

6.97%

5.74%

12.30%

56.56%

70.49%

Indianapolis 500

65.57%

72.95%

68.44%

25.41%

11.07%

Other

0.41%

0.41%

0.41%

1.23%

2.05%

No Response/Not Sure

27.05%

20.90%

18.85%

16.80%

16.39%

Which NCAA sponsor does the best job of activating around “March Madness” (the NCAA men’s basketball tournament)?

  • Coca-Cola – 21.99%
  • Pontiac – 20.75%
  • AT&T – 15.35%
  • State Farm – 12.03%
  • Enterprise – 1.66%
  • The Hartford – 1.66%
  • Lowes – 1.66%
  • Other – 1.66%
  • DiGiorno – 1.24%

No response/Not sure – 21.99%

Should “March Madness” (the NCAA men’s basketball tournament) be expanded?

  • No – it’s the right size now – 90.46%
  • Yes – from 64 to 128 schools – 6.22%
  • Yes –all Division I programs should get a shot – 2.90%

No response/Not sure – 0.41%

How likely is it that “March Madness” (the NCAA men’s basketball tournament) will be expanded in the next 5 years?

  • Somewhat unlikely – 34.44%
  • Somewhat likely – 30.71%
  • Highly unlikely – 23.65%
  • Highly likely – 3.32%

No response/Not sure – 7.88%

Which of the following best describes how you would you compare the business of college sports to the business of professional sports?

  • Somewhat similar – 40.25%
  • Somewhat different – 29.88%
  • Extremely different – 22.82%
  • Extremely similar – 7.05%

No response/Not sure – 0.00%

Now that NFL has ceased operations of NFL Europe, the Arena Football League (AFL) is contemplating putting teams in Europe.   Wise move?

  • No  - 65.98%
  • Yes – 26.97%

No response/Not sure – 7.05%

The AFL left NBC last year and moved over to ESPN and ESPN2.   Wise move?

  • Yes – 69.71%
  • No – 24.07%

No response/Not sure – 6.22%

Should the AFL pursue a strategy similar to Major League Soccer (MLS) whereby league sponsors receive exclusivity in their category for not only league assets but also for all the AFL clubs?

  • Yes – 53.11%
  • No – 31.95%

No response/Not sure – 14.94%

Roger Clemens has steadfastly denied using human growth hormone or any other performance enhancing drug.   Do you believe him?

  • No – 69.01%
  • Yes – 16.53%

No response/Not sure – 14.46%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 10.33%
  • 6- Very Optimistic – 35.95%
  • 5- Somewhat Optimistic – 41.32%
  • 4- Neither Optimistic nor Pessimistic – 5.37%
  • 3- Somewhat Pessimistic – 5.37%
  • 2- Very Pessimistic – 0.83%
  • 1- Extremely Pessimistic – 0.00%

No response/Not sure – 0.83%
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