TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

January 2007
Online Businesses, college basketball, NASCAR

Does Mark McGwire deserve to be in the baseball Hall of Fame?

  • Yes – 48.47%
  • No – 47.33%

No response -4.20%

 

The week of the Super Bowl, we would like to send out a special 1-question survey asking you to predict the Super Bowl winner.   Are you OK with this?

  • Yes – 90.46%
  • No – 5.34%

No response – 4.20%

We want your gut reaction to this question.   Do you believe that league merchandise sales on league web sites have cannibalized club merchandise sales at games?

  • No – 61.83%
  • Yes – 35.50%

No response – 2.67%

Very few pro clubs have been successful with offsite retail stores in local malls.   Would the concept work better if ALL the pro clubs in a given market partnered together to open retail stores locally; for example if the Browns, Cavaliers & Indians all partnered up in Cleveland to open retail stores in the Cleveland market?

  • Yes – 68.70%
  • No – 25.95%

No response – 5.34%

NASCAR recently announced the search for a new Series Title Sponsor for what is currently known as the NASCAR Busch Series. Which of the following companies would benefit the most by becoming the title sponsor?

  • Wal-Mart – 35.80%
  • Subway – 19.07%
  • Samsung – 14.79%
  • Other – 14.40%

No response – 15.95%

Brian France is the Chairman & CEO of NASCAR.   How would you grade Mr. France’s performance managing NASCAR in the last year?

  • B – 52.92%
  • C – 17.90%
  • A – 7.00%
  • D – 3.50%
  • F – 0.78%

No response – 17.90%

How would you describe the national appeal of NASCAR compared with last year?

  • It has the same level of national appeal – 55.64%
  • It has less national appeal – 26.85%
  • It has more national appeal - 12.45%

No Response – 5.06%

What impact will the broadcast of NASCAR races on ESPN have on the state of the sport in 2007?

  • Positive impact – 67.32%
  • No impact – 22.18%
  • Negative impact – 5.45%

No response – 5.06%

There is sometimes “tension” between leagues and their member clubs when it comes to the Internet, i.e., which aspects should be controlled by the league and which aspects should be controlled by the member clubs.   Below please check who is best positioned to do the best job with:

 

 

League

Clubs

Shared

No response

League news, stats, etc.

84.74%

2.35%

12.16%

0.78%

Club news, stats, etc.

4.31%

79.61%

15.29%

0.78%

Video streaming

41.96%

20.00%

36.86%

1.18%

Merchandise sales

19.61%

36.86%

41.96%

1.57%

Fantasy sports

77.65%

2.35%

16.47%

3.53%

Lead generation for ticket sales

3.92%

67.84%

26.67%

1.57%

Research for league initiatives

66.27%

2.35%

30.20%

1.18%

Research for club initiatives

4.71%

63.92%

30.59%

0.78%

In your opinion, which league is doing the best job in its use of the online marketplace?

  • MLB – 41.27%
  • NFL – 24.21%
  • NBA/WNBA – 11.90%
  • NASCAR – 5.95%
  • PGA Tour – 2.38%
  • MLS – 1.98%
  • NHL – 1.59%
  • Other – 1.19%
  • AFL – 0.00%

    No response – 9.52%

What is the most common form of content you’re looking for when you visit a sports Web site?

  • News – 34.52%
  • Scores – 23.81%
  • Schedule – 17.06%
  • Statistics – 11.11%
  • Analysis/commentary – 3.97%
  • Video – 3.57%
  • Fantasy – 3.57%
  • Other – 1.59%

No response – 0.79%

Will you watch any March Madness on Demand (online) this year?

  • No – 60.32%
  • Yes – 19.44%
  • Not sure yet – 19.44%

No response – 0.79%

In your opinion, what helps March Madness television ratings the most?

  • Cinderella teams advancing (e.g. George Mason) – 49.60%
  • Major programs advancing (e.g., UCLA, UNC, Duke, etc.) – 44.05%
  • Star players advancing – 2.78%

No response – 3.57%

Of the NCAA’s major corporate partners, which brand do you most associate with college basketball?

  • Coca-Cola – 23.02%
  • Cingular - 21.43%
  • Pontiac – 17.86%
  • State Farm Insurance – 9.13%
  • The Hartford – 2.38%
  • Digornio – 1.59%
  • Lowe’s – 0.79%
  • Enterprise – 0.40%

No response – 23.41%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 16.67%
  • 6- Very Optimistic – 33.73%
  • 5- Somewhat Optimistic – 40.87%
  • 4- Neither Optimistic nor Pessimistic – 3.97%
  • 3- Somewhat Pessimistic – 2.38%
  • 2- Very Pessimistic – 0.79%
  • 1- Extremely Pessimistic – 0.00%

No response – 1.59%
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