If you were the Houston Texans, who would you select with the #1 draft choice in the upcoming NFL draft (SELECT ONE)?

Reggie Bush – 59.38%
Vince Young – 29.02%
Matt Leinart – 5.80%
Other – 3.57%

Compared to 4 years ago, how strong is the Olympic brand. (SELECT ONE)?

Is the Olympic movement more or less relevant than it was 20 years ago (SELECT ONE)?

Less – 54.26%
Same – 19.73%
More – 17.49%
Much Less – 5.38%
Much More - 2.24%

If you were Cathy Bessant, Chief Marketing Officer of Bank of America, in which Winter Olympics sport would you make your largest investment (SELECT ONE)?

Figure Skating – 63.93%
Hockey – 16.89%
Skiing/snowboarding – 13.24%
No response – 1.83%
None of the above – 2.28%
Bobsled/luge – 1.37%
Speed Skating – 0.46%
Other – 0.00%

NASCAR implemented the “Chase for the Cup” format to boost late-season interest. What additional step should NASCAR take to boost interest and television ratings (SELECT ONE)?

Continue to shift races to larger markets – 22.69%
Start more races later in the day so they finish under the lights – 14.81%
Shorten the races – 12.50%
Greater diversity among drivers and team owners – 12.04%
Shorten the race season schedule – 11.11%
No response – 11.11%
Make further adjustments to the point system – 10.19%
Other – 5.56%

Has NASCAR’s “Chase for the Cup” format to boost late-season interest in the sport worked (SELECT ONE)?

Brian France is the Chairman & CEO of NASCAR.   How would you grade Mr. France’s performance managing NASCAR (SELECT ONE)?

How would you describe the national appeal of NASCAR over the past several years?

How would you describe the amount of NASCAR news media coverage over the past several years?

It has grown – 84.65%
It has remained the same – 13.02%
It has decreased – 0.93%

What is the biggest challenge in marketing to the 12-17 demographic age group (SELECT ONE)?

Quickly shifting tastes/fads – 44.65%
Difficult to reach & communicate with this age – 24.19%
Short attention spans – 14.42%
Difficult to identify opinion leaders/influencers – 7.91%
Limited buying power – 6.51%
Other – 0.93%

Which sport has done the best job of activating the 12-17 demographic (SELECT ONE)?

Extreme Sports – 63.08%
NBA – 10.75%
NFL – 8.41%
MLS – 5.14%
PGA Tour – 3.27%
NHL – 1.87%
MISL – 0.93%
MLB – 0.93%
NASCAR – 0.93%
AFL – 0.93%
Professional Tennis – 0.47 %
IRL – 0.00%
LPGA – 0.00%
WNBA – 0.00%

Which of the following sports properties has the biggest potential to grow sponsorship revenue in the next 5 years (SELECT ONE)?

Professional Poker – 45.07%
Professional Lacrosse – 19.25%
Professional Bass Fishing – 11.74%
Other – 10.33%
Professional Rodeo – 7.98%
Professional Cycling – 3.76%

Sports Illustrated has identified lacrosse as one of the fastest growing sports in the United States.   What will be the status of professional lacrosse five (5) years from now (SELECT ONE)?

Please complete the following sentence with one word:  Drew Rosenhaus, the player agent for Terrell Owens, is _______________.