TURNKEY Sports Poll January 2005 - Television properties, NASCAR, sports executives

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

January 2005
Television properties, NASCAR, sports executives

After the NFL and the Olympics, which sports property is the most valuable national television property to advertisers?

NASCAR - 43.06%

MLB - 32.41%

NBA - 12.50%

PGA Tour - 10.19%

No Response - 1.85%

Who will achieve the largest rights fee increase in its next TV deal?

NASCAR - 57.41%

MLB - 24.07%

NBA - 8.33%

PGA Tour - 6.48%

No Response - 3.70%

Which of the following best describes NASCAR's status in its product lifecycle?

Rising star with still more growth potential - 50.00%

Established product that has reached its peak - 29.63%

Mature product that is beginning to level off or decline - 18.98%

No Response - 1.39%

In order to increase overall TV ratings, NASCAR should:

Continue to shift races to larger markets - 43.93%

Start more races later in the day so they finish under the lights - 18.69%

Increase the number of network tune-in promotions and advertising - 9.81%

Make further adjustments to the point system - 8.88%

Decrease the number of network tune-in promotions and advertising - 2.80%

No Response - 15.89%

How would you best describe Nextel's impact on the sport of NASCAR racing?

Exceeded my initial expectations - 21.50%

Equal to my initial expectations - 45.33%

Less than my initial expectations - 15.42%

No Response - 17.76%

What is the single best reason to diversify more front office business positions in the front offices of sports properties?

Introduces more diverse perspectives into decision making - 58.69%

It's ethically and morally justified - 21.13%

Improves marketing to minority consumer groups - 7.98%

Avoids negative public relations - 3.76%

More accurately mirrors the make-up of the athletes - 2.82%

No Response - 5.63%

Overall, how would you rate the sports industry's efforts to bring women and people of color into the front office?

7 – Excellent - 0.94%

6 - 3.29%

5 - 16.90%

4 - 28.64%

3 - 28.64%

2 - 17.37%

1 – Poor - 3.29%

No Response - 0.94%

In today's business environment, what is the most important skill set for sports business executives under 40 years of age?

Ability to succeed as part of a management team - 39.44%

Ability to build brand loyalty and market share - 17.37%

Ability to build consensus - 16.43%

Ability to negotiate win-win deals - 15.96%

Ability to maximize sponsorship relationships - 9.39%

No Response - 1.41%

In your opinion, are top executives (CEO's, COO's, CMO's, CFO's, etc.) in the sports industry trending younger in age than they were ten years ago?

Yes - 71.36%

No - 26.29%

No Response - 2.35%

What is your level of satisfaction with your own career to this point?

7 - Strong Satisfaction - 18.31%

6 - 41.31%

5 - 24.88%

4 - 9.86%

3 - 2.35%

2 - 1.88%

1 - Not At All Satisfied - 0.47%

No Response - 0.94%

Please select the category that includes your age.

18-24 - 0.47%

25-39 - 32.86%

40-54 - 50.70%

55-64 - 13.15%

65+ - 2.35%

No Response - 0.47%