TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

January 2004
Sports Betting, Pete Rose, growth of sports properties

Do you agree or disagree that the sports industry as a whole is headed in the right direction for growth?

  • Somewhat agree - 56.21%
  • Strongly agree  - 14.20%
  • Neither agree nor disagree  - 13.61%
  • Somewhat disagree  - 13.02%
  • Strongly disagree  - 2.37%

No Response  - 0.59%

Compared to five years ago do you think the sports industry as a whole is healthier or less healthy?

  • Somewhat healthier 44.38%
  • Somewhat less healthy 31.36%
  • About the same as five years ago 13.02%
  • Much healthier 5.92%
  • Much less healthy 4.14%

No Response 1.18%

Please rank order the following changes by how positively they would impact the sports business. Rank the change that would have the most positive impact "1" and the change that would have the least positive impact "5".: Broader based appeal to non-traditional consumer segments such as women and other minority groups

  • Rank: 2 - 26.11%
  • Rank: 3 - 20.38%
  • Rank: 4 - 24.20%
  • Rank: 5 - 17.83%
  • Rank: 1 - 11.46%

Please rank order the following changes by how positively they would impact the sports business. Rank the change that would have the most positive impact "1" and the change that would have the least positive impact "5".: Improved public image of athletes Rank: 1 - 28.48%

  • Rank: 2 - 30.38%
  • Rank: 3 - 17.09%
  • Rank: 4 - 15.82%
  • Rank: 5 - 8.23%

Please rank order the following changes by how positively they would impact the sports business. Rank the change that would have the most positive impact "1" and the change that would have the least positive impact "5".: Increased fan access to players

  • Rank: 3 - 33.76%
  • Rank: 4 - 24.84%
  • Rank: 5 - 18.47%
  • Rank: 2 -16.56%
  • Rank: 1 - 6.37%

Please rank order the following changes by how positively they would impact the sports business. Rank the change that would have the most positive impact "1" and the change that would have the least positive impact "5".: Lower costs for fans to attend events

  • Rank: 1 - 46.88%
  • Rank: 2 - 18.75%
  • Rank: 4 - 14.38%
  • Rank: 3 - 11.88%
  • Rank: 5 - 8.13%

Please rank order the following changes by how positively they would impact the sports business. Rank the change that would have the most positive impact "1" and the change that would have the least positive impact "5".: Technology advancements to make sports content more accessible in different media

  • Rank: 5 - 47.80%
  • Rank: 4 - 20.13%
  • Rank: 3 - 16.35%
  • Rank: 1 - 8.18%
  • Rank: 2 - 7.55%

Over the next 10 years will the sports industry see:

  • 7 More sports leagues and properties  - 7.32%
  • 6 - 6.71%
  • 5 - 14.63%
  • 4 - 25.00%
  • 3 - 21.34%
  • 2 - 15.24%
  • 1 Fewer sports leagues and properties - 9.15%

No Response  - 0.61%

Over the next 10 years will the sports industry see:

  • 7 Increased fan affinity among women  - 10.98%
  • 6 - 16.46%
  • 5 - 37.20%
  • 4 - 25.61%
  • 3 - 4.88%
  • 2 - 1.22%
  • 1 Decreased fan affinity among women  - 2.44%

No Response  - 1.22%

Over the next 10 years will the sports industry see:

  • 7 More corporate spending on sports  - 10.37%
  • 6 - 18.29%
  • 5 - 31.10%
  • 4 - 20.73%
  • 3 - 11.59%
  • 2- 3.66%
  • 1 Less corporate spending on sports  - 3.66%

No Response  - 0.61%

 

Should Pete Rose be eligible to be voted into the Baseball Hall of Fame?

  • No  - 57.93%
  • Yes  - 38.41%

No Response  - 3.66%

Should Pete Rose be allowed to take a job in Major League Baseball?

  • No  - 79.27%
  • Yes, any job  - 10.98%
  • Yes, a front office job with no player personnel responsibilities  - 6.10%

No Response  - 3.66%

In your opinion, how important is the ease and popularity of gambling on the sport of football in explaining the success of the NFL?

  • Very Important  - 34.76%
  • Somewhat Important  - 28.05%
  • Neither Important Nor Unimportant  - 13.41%
  • Extremely Important  - 12.20%
  • Somewhat Unimportant  - 3.05%
  • Very Unimportant  - 3.05%
  • Extremely Unimportant  - 0.61%

No Response  - 4.88%

Do you agree or disagree with the statement that legal sports books (legal sports betting) are good for the sports industry?

  • Somewhat agree  - 34.36%
  • Neither agree nor disagree  - 28.83%
  • Somewhat disagree  - 14.72%
  • Strongly agree  - 10.43%
  • Strongly disagree  - 8.59%

No Response  - 3.07%

Several major naming rights deals were announced in 2003 including M&T Bank Stadium (Baltimore Ravens), Toyota Center (Houston Rockets), Citizens Bank Park (Philadelphia Phillies) and PETCO Park (San Diego Padres) among others. Do you expect the naming rights market in 2004 to be stronger or weaker than 2003?

  • About the same as 2003 - 39.26%
  • Somewhat stronger  - 38.04%
  • Somewhat weaker  - 16.56%
  • Much stronger  - 3.07%
  • Much weaker  - 2.45%

No Response  - 0.61%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your business?

  • Extremely Optimistic  - 11.73%
  • Very Optimistic  - 33.33%
  • Somewhat Optimistic  - 39.51%
  • Neither Optimistic Nor Pessimistic  - 3.09%
  • Somewhat Pessimistic  - 9.88%
  • Very Pessimistic  - 1.85%
  • Extremely Pessimistic  - 0.62%

No Response  - 0.00%
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