February 2009
Women's Sports, Social Media, Major League Soccer and the Economy
How would you describe the health of women's sports today compared with five (5) years ago?
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March 05
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Feb 09
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16.17%
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4.94%
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50.21%
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28.81%
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21.28%
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33.33%
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11.06%
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26.75%
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0.43%
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4.53%
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0.85%
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1.65%
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Which of the following women's sports properties has the biggest growth potential in the next five years?
- AVP (Association of Volleyball Professionals; women’s division) - 23.05%
- LPGA (Ladies Professional Golf Association) - 22.63%
- WTA (Women’s Tennis Association) - 22.22%
- WPS (Women’s Professional Soccer) - 15.23%
- WNBA (Women’s National Basketball Association) - 4.94%
- NPF (National Pro Fastpitch) - 1.23%
- Other (Please specify) - 1.65%
No response/Not sure - 9.05%
The new Women’s Professional Soccer league (WPS) begins play this April. What is the likelihood that the league will succeed?
Leagues and sports organizations have recently begun cracking down on the online use of game highlights and live blogging in an effort to protect the rights of their broadcasters. Do you think this is the right move to make?
No response/Not sure - 7.02
Should the Big 4 Leagues make recently played games available online?
- Yes - free for users - 52.07%
- Yes - users should have to pay to view these games - 36.36%
- No - 6.20%
No response/Not sure - 5.37%
Hulu.com is a venture between FOX and NBC through which both networks post current and past shows and videos online. Should the Big 4 leagues come together to create a similar service?
No response/Not sure - 11.57%
Which of the following social media websites does your company have an official presence on? (Select all that apply) (Respondent percentage shown)
- Facebook - 41.25%
- MySpace - 23.75%
- None - 24.16%
- LinkedIn - 16.67%
- Twitter - 13.75%
- Spoke - 0.42%
- Other (Please specify) - 2.50%
- Some responses: YouTube, "have own social media website"
No response/Not sure - 22.50%
Which of the following social media websites do you personally use? (Select all that apply) (Respondent percentage shown)
- LinkedIn - 56.25%
- Facebook - 40.83%
- None - 22.50%
- Twitter - 8.33%
- MySpace - 7.50%
- Classmates.com - 6.25%
- Flickr - 5.42%
- Digg - 2.08%
- Naymz - 2.08%
- Last.fm - 0.42%
- LiveJournal - 0.42%
- Other - 0.83%
No response/Not sure - 7.08%
Don Garber is entering his 10th season as MLS commissioner. How would you grade his overall performance so far?
GPA = 2.88
No response/Not sure - 16.17%
What does the MLS need to do to cement its place as a major sport in North America?
- N/A - It will never become a major league success in North America - 21.70%
- More elite players - 20.00%
- Improved quality of play - 20.00%
- More network coverage - 15.74%
- More time for fans to grow up with the league - 9.79%
- More publicity - 6.81%
- More competitive games - 1.70%
No response/Not sure - 4.26%
If David Beckham does not return to the LA Galaxy, what effect would this have on MLS’ 2009 season?
- Negative effect - 54.89%
- No effect - 27.23%
- Significantly negative effect - 11.91%
- Positive effect - 2.13%
- Significantly positive effect - 0.00%
No response/Not sure - 3.83%
What changes, if any, have you made in your personal spending in the past six months?
- Slightly reduced spending - 68.38%
- No change - 17.52%
- Greatly reduced spending - 10.68%
- Slightly increased spending - 1.28%
- Greatly increased spending - 0.85%
No response/Not sure - 1.28%
In your particular company, what specifically has been done to control/reduce expenses? (Select all that apply) (Respondent percentage shown)
- Reduced travel - 61.11%
- Frozen hiring - 44.02%
- Frozen salaries - 36.32%
- Reduced supply cost - 31.62%
- Laid off employees - 33.33%
- Reduced advertising/sponsorship spending - 30.34%
- Reduced benefits for employees - 11.54%
- Closed offices - 2.14%
- Other - 12.82%
- Have not done anything to control/reduce spending - 6.84%
No response/Not sure - 7.69%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?
