TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

February 2008
Web, sports media, MLS and MLB

On average, how much time do you typically spend online each day?

  • 1 - <3 hours – 46.64%
  • 30 - 59 minutes – 20.18%
  • 3 - <5 hours – 13.9%
  • 5 hours or more – 13%
  • Less than 30 minutes – 6.28%

Would you consider yourself to be an “early adopter” when it comes to technology? Are you quick to learn and try the latest technology features and offerings online?

  • No – 53.36%
  • Yes – 46.64

Knowing what you know today, if you could purchase stock in one of the web site companies below the year that it was founded, which one would you choose?

  • Google – 76.23%
  • Yahoo! – 5.38%
  • YouTube – 4.93%
  • Amazon.com – 4.04%
  • EBay – 4.04%
  • None of the above – 3.14%
  • MySpace – 1.35%
  • AOL – 0.90%

How would you rate the overall quality of sports broadcast on-air talent today compared with five years ago?

  • Similar Quality – 45%
  • Better Quality – 34.09%
  • Worse Quality – 16.36%
  • Superior Quality – 3.18%
  • Inferior Quality – 0.91%

In your opinion, how many people “in-the-booth” is the appropriate amount during a broadcast?

  • Two – 90.45%
  • Three – 8.64%
  • One – 0.45%
  • Four or more – 0.45%

Has ESPN become too powerful?

  • No – 64.55%
  • Yes – 35.45%

Major League Soccer soon will begin talks on a new collective bargaining agreement.  Do you think the league and owners are in a strong enough financial position to make concessions to players?

  • No – 66.06%
  • No Opinion – 19%
  • Yes – 14.93%

How likely is it that the MLS players will actually receive significant concessions in the next CBA?

  • Somewhat Unlikely – 52.49%
  • Somewhat Likely – 35.75%
  • Highly Unlikely – 9.05%
  • Highly Likely – 2.71%

What has been the most positive trend for MLS in the past five years?

  • Development of soccer-specific stadiums – 38.46%
  • Signing of top foreign players (David Beckham, etc.) – 31.22%
  • Improved television coverage – 11.76%
  • More diverse ownership – 10.41%
  • Other – 6.33%
  • Growth of Soccer United Marketing – 1.36%
  • Rising player salaries – 0.45%

In your opinion, what is the largest area of concern facing the MLS in 2008?

  • Attendance – 39.82%
  • Television ratings – 36.2%
  • Growing national sponsorship revenues – 8.14%
  • Upgrading player talent – 7.69%
  • Labor unrest/upcoming collective bargaining – 2.71%
  • Over-Expansion – 2.26%
  • Growing local sponsorship revenues – 1.81%
  • Capitalizing on new media opportunities – 1.36%

Which of the league-owned networks will be most successful over the next five years?

  • NFL Network – 59.36%
  • MLB Network – 27.85%
  • None of the above – 5.02%
  • NHL Network – 4.11%
  • NBA TV – 3.65%

What do you see as the biggest challenge facing MLB as its builds its MLB Network?

  • Carriage – 32.42%
  • Variety of content – 25.57%
  • Access to live programming – 15.98%
  • Production – 4.11%
  • Staffing – 1.83%

As the US economy faces a recession, which single element of a sports property’s revenue is most likely to be affected?

  • Sponsorship Sales – 43.12%
  • Ticket Sales – 37.16%
  • Merchandise Sales – 10.09%
  • TV/Radio Advertising – 5.96%
  • Other – 2.29%
  • Concession Sales – 1.38%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 5- Somewhat Optimistic – 45.16%
  • 6- Very Optimistic – 30.41%
  • 4- Neither Optimistic nor Pessimistic – 8.29%
  • 7- Extremely Optimistic – 7.83%
  • 3- Somewhat Pessimistic – 4.61%
  • 2- Very Pessimistic – 1.84%
  • No response/Not sure – 1.38%
  • 1 - Extremely Pessimistic – 0.46%
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